Google's product manager for Google Play, Winston Mok, has published a post at the official Google Australia Blog entitled "Google Play Points: a reward program for the ways you Play".
The news will surely work to make Google Play more popular than it already is, especially given that Android devices have various marketplaces to choose from, such as Amazon's App Store, APK Pure, side loading APK's and more.
It will presumably generate greater levels of engagement from Google Play and Android users, works to keep people with the Google Play and Android ecosystem, and comes before Apple launches any kind of similar program.
Now, given my love of alliteration, rhyming and general wordplay, it should come as no surprise that I make the observation that Mok doesn't run amok with the news, but simply states the facts in a calm and considered way.
He starts off by noting "Since 2012, Google Play has been your place to find and enjoy apps, games, movies, TV shows, and books. More than 2 billion people in 190 countries use Google Play to discover blockbuster movies, apps that help you be more productive, and books that inspire imagination.
"To show our appreciation, we created a new rewards program called Google Play Points that lets you earn points and rewards for the ways you already use Google Play. Over the two years, millions of people in Japan, South Korea, the US, Taiwan, and Hong Kong have joined the program. Starting this week, Google Play Points is launching in Australia, as well as UK, France and Germany."
Before we continue with the rest of Mr Mok's post, here's the official video.
Introducing Google Play Points:
So, what's more information on how the program works?
Mok tells us: "With Google Play Points, you’ll earn points on everything you buy with Google Play, including in-app items, movies, books, subscriptions and more. You can also earn Play Points by downloading featured free apps and games. Weekly points events can boost your earning rate on movies, books, and select games.
"Google Play Points has four levels, from Bronze to Platinum. Your level depends on how many points you’ve collected, and higher levels have perks like weekly prizes".
Mok also tells us that users can redeem Play Points how they’d like
He states: "We’re partnering with developers of some of the top apps and games on Google Play so that you can redeem points for special in-app items like characters, gems and more. You can also use Play Points for Google Play Credit and rent an award-winning movie or buy a best-selling audiobook".
Join for free
Mok concludes, telling us all: "Google Play Points will be available over the next week. It’s free to join, there is no recurring or monthly fee, and you’ll earn three times the Play Points on everything you buy your first week. To get started, visit Google Play. Tap menu, then Play Points. Learn more about Play Points -- and get ready to earn points and rewards".