Sunday, 24 June 2018 23:06

Study says Brits 'confused by gadgets', but they won't read the instructions!

By

British energy and connected home company Centrica's new study shows that Britons are "baffled by the number of buttons, symbols and switches", with "millions" too busy to read instructions, thus wasting thousands in poorly used technology in homes.

Gadget "confusion" is reigning in British homes, according to the latest research published by Centrica. 

We're told that three quarters of Brits "confessed to being confused by gadgets, with eight in 10 using a ‘trial and error’ approach to using their devices and appliances".

"One fifth don’t have the time to figure out how things work, and more than a third can’t be bothered to try different settings or options.

"Three in four will purchase gizmos and gadgets and completely disregard the instructions, leaving half only knowing how to use the basic settings on their tech."

It sounds crazy, and the tech world even has a term for men who won't RTFM, or read the frippin' manual, but it seems this trend toward wilful ignorance and needless trial and error has seeped into everyday life.

Tom Guy, global product director at Centrica Hive, the company's smart home division, said: “Technology needn’t be scary, especially with the number of innovative smart devices out there now.

“Our research shows how modern life leaves a number of Brits without the time or patience to get to grips with their tech, but smart devices in the home like thermostats, cameras and sensors are created to make life easier and give peace of mind.”

So, why are Britons — and presumably many supposedly gadget-loving people around the world — not taking ownership of their devices and getting the most out of them?

Centrica's research says "Brits ‘guess’ their way to using their tech because one third think it’s too complicated and one fifth admitted they will forget what they’ve read".

"As a result, the average Brit will use just 26% of their mobile phone settings and apps.

"Of the 17% who currently own a smart speaker, half won’t use their device for anything other than listening to music.

"Six in 10 are making life harder for themselves by manually changing their heating preferences as they don’t know how to set the timer on their home thermostat.

"And nearly a third had no idea their microwave has pre-programmed settings to help them cook things like jacket potatoes or fish hassle-free.

"One sixth of adults don’t know which way to turn the dial in their fridge to change the temperature, with more than a third sticking to the same cycle on their dishwashers.

"And half won’t veer away from the same single setting on their iron."

Sounds like an awful shame, if you ask me. It's practically like driving your car around in first gear all the time, or failing to learn a great vocabulary just because you're lazy or scared. For goodness sakes, get with the program and learn, you've got a brain gifted to you by the universe and a gazillion years of evolution, or God, or both — take your pick of all three options — and you're afraid to use it?

Centrica then illuminates yet more tech madness: "Brits use an average of just two settings a month on their dishwashers, as they understand less than half of the functions available to them.

"The research found 82% wished technology was easier to understand; with seven in 10 in agreement manufacturers could do more to make their devices easy to understand.

"Nearly three quarters have been amazed by someone else showing them a new ‘trick’ or setting on their gadgets.

"And despite half the nation owning a piece of smart tech, an equal number of Brits think smart technology is too complicated to understand."

Sounds crazy if you ask me. I've been teaching my Mum to ask Siri on Apple HomePod how to spell words, so she doesn't have to ask me to explain things when Siri can do it too – especially when I'm not at home. Why wait when you can empower yourself with an answer immediately? It's like teaching peopel how to use Google to search properly, rather than cheekily sending them to that Let Me Google it for you site, or even this site, which has a swear word it in (so be warned). 

We have a Google Home and an Amazon Echo at home, too, so I've got Mum listening to radio on Google that Siri won't play just by asking, and she is asking Google Home questions too, although great answers and the very best sound clearly comes from the Apple HomePod, and Mum certainly loves listening to her favourite songs and asking for them to be played.

She's more than brave enough to ask Siri on HomePod who sings particular songs, or to ask Siri to "play piano music" or other styles of music just out of curiosity and experimentation, seeing as she knows she can ask Siri all manner of things.

I guess it's all about knowledge being power, and even more so, the application of knowledge being power. If we, as technologists, don't help our family and friends get the most from their devices — or even ourselves to do the same thing — we're wasting a lot of opportunity to have technology do more for us, for the betterment of ourselves. It also makes me wonder why people have clearly lost their sense of curiosity and wonder – if you want to live longer and happier, never lose your sense of curiosity!

As Albert Einstein, Walt Disney and many others said, it's a vital component of being alive, and as we recently read and reported on, it is the key to happiness!

Of course, Centrica believes it has a role to play, too, with the aforementioned Tom Guy, of the company's smartphone "Hive" division, concluding: "We work with customers to develop smart home Hive products that are affordable, easy to use and make a difference to their lives.

"This is key to enable more Brits to make full use of the tech in their homes both now and in the future.”

Well, I can certainly agree with the good Mr Guy on his last sentence, and note that we should all help our friends and family learn how to better use their technologies — even one new thing they didn't know they could do could make a real difference to their lives — so why not help others out to get more from what they've already got?


Subscribe to ITWIRE UPDATE Newsletter here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments