A new brand says it is "breaking through the noise of the Bluetooth speaker industry" with its new "SOUNDBOKS Bluetooth Performance Speaker."

Naturally, the company says that it is "unlike any other" and promises "revolutionary sound quality", with the ability to "connect with up to five nearby speakers wirelessly" while boasting "the longest battery life of any portable Bluetooth speaker on the market."

Jesper Thiel Thomsen, CEO of SOUNDBOKS said: "We have finally created the speaker we always wanted."

“Over the past four years we’ve been integrating community feedback with the vision of the speaker we have always wanted to build; the result is The New SOUNDBOKS. We were very focused on creating an unmatched sound experience, wireless connectivity and battery life were critical for that.

"We are really excited to bring this to our community and lead a new category of Bluetooth performance speakers,” concluded Thomsen.

We're told this new SOUNDBOKS model is "completely redesigned", featuring "126 dB volume, TeamUP wireless connectivity (up to five SOUNDBOKS speakers), pro panel inputs, SOUNDBOKS app which allows regular updates and new features to get pushed to your speaker, and even a removable steel grill for easy customisation."

Billed as being "extremely portable and easy to use, the SOUNDBOKS weighs 34 pounds (15.42kg) and is "the only Bluetooth speaker with a removable battery that can last up to 40 hours on a single charge."

Here's the official YouTube video: