Wednesday, 16 May 2018 00:00

Samsung to change iconic Luna Park face for Vivid Sydney


Official Vivid Sydney festival first-time partner Samsung is temporarily changing the face of Luna Park in a special "The Night. Reimagined" allowing participants to project their AR Emoji face onto the park's entrance.

For the first time, Samsung Electronics Australia is an "official partner of the Vivid Sydney festival" – taking part with an "incredible experience that will literally change the face of Luna Park".

Samsung tells us that "the personalised facelift will make the popular amusement park entrance and its iconic pearly whites a highlight of the 2018 festival, using the technology of the Galaxy S9 and S9+ smartphones".

Dubbed "The Night. Reimagined.", we're told that "participants will have a once in a lifetime opportunity to turn their selfie into a personalised AR Emoji that will within moments be projected on to and become the new face of Luna Park".

"Only nine times in its 83-year history has the iconic face of Luna Park changed its appearance, and this marks the first time it will be been done with a digital emoji."

Also located on the Sydney Opera House Forecourt, "The Night. Reimagined" is billed as "an epic two-storey, 9-shaped labyrinth, featuring two kilometres of LED strip lights within a spiralling aperture structure".

Visitors will be taken on "a 90-metre unique light and sensory voyage, choosing between two different pathways on entry".

"The first journey will introduce participants to the AR Emoji and Slow-mo redefined features of the Samsung S9 and S9+, while the second leads visitors on an immersive audio light and soundscape experience, transporting them through the night and beyond.

"No matter what experience you choose, you are guaranteed to enjoy stunning light and sound installations within ‘The Night. Reimagined.’ including Twilight Glow, Southern Lights, Starry Skies and Cosmic Flares, each inspiring guests to reimagine the night."

Samsung’s "The Night. Reimagined." promises a "contemporary feel that is inspired by the beauty, sophistication and design of the Galaxy S9 smartphone, and creates the perfect environment to experience the Galaxy S9’s remarkable low-light camera capabilities".

Hey, if you got it, you may as well flaunt it in low light, and then capture it with an S9 or S9+.

We're told that "every part of ‘The Night. Reimagined.’ offers a unique Instagram-worthy moment, including the super slow-mo booth, which uses chrome-plated balls bursting into the air to allow guests to capture mesmerising slow-motion videos on the Galaxy S9 that can be instantly shared online".

Want more? Of course you do!

Attendees will "walk away with a digital souvenir pack, which contains images and selfies from the activation, including their very own AR Emoji on Luna Park and / or their bespoke slow-mo video".

Garry McGregor, vice-president of IT and Mobile, Samsung Australia, said, “Samsung is all about creating epic moments that use our technology to defy barriers and to do things they never thought possible.

“There’s no better place to showcase the power of the Galaxy S9 and S9+ than at one of Australia’s largest and most exciting events: Vivid Sydney. What we’re doing at Luna Park and the Sydney Opera House Forecourt is truly unique and I encourage everyone to come and experience it for themselves”.

Ignatius Jones, creative director for Vivid Sydney, said, “It won’t be long before Vivid Sydney attendees get to make history by becoming the new faces of Sydney’s iconic Luna Park. Vivid Sydney is about finding new ways for technology, art and innovation to gloriously come together, and with this installation, Samsung has really delivered."

Installation details

The "The Night. Reimagined." installation will be on the Sydney Opera House Forecourt "from 6pm every night during Vivid Sydney, from 25 May – 16 June".

As you can imagine, "spaces are limited and high demand is expected".

Visitors are advised to arrive early. To find out more about "The Night. Reimagined", at Vivid Sydney go here.

Hashtags for the event are listed as #MakeitEpic #WithGalaxy #VividSydney

Want even more? Yes!

Samsung is "Calling All Australians" to give "one lucky Australian and three guests the chance to be the first faces of Luna Park on the opening night of Vivid Sydney on Friday 25 May 2018".

The prize pack includes flights, accommodation and a number of other Samsung goodies. To enter the competition, visit your nearest Samsung store or visit Samsung's Vivid page here.

For those who have somehow missed the stunning Vivid Sydney events, Vivid Sydney is billed as "the world’s largest festival of light, music and ideas and now the largest event in Australia".

The event places "a spotlight on Sydney and reinforces its position as the home of light, creativity, cutting edge music, engaging conversations and the exchange of new ideas".

The festival is "owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency. In 2017 Vivid Sydney attracted a record 2.33 million attendees and injected over $143 million into NSW’s visitor economy".

You'll find more information on Vivid Sydney here


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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