Thursday, 17 September 2020 13:03

OPPO launches Australian online store to sell wearables and accessories only, no phones

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OPPO won't actually sell any of its phones on its brand new online store, presumably to preserve relationships with its retail partners, but you can buy its headsets, cases, chargers, power banks, cables and adapters online.

Android smartphone challenger brand OPPO has announced the launch of its new Australian online store where customers can purchase the tech company’s wearables and accessories range.

From today, September 17 2020, OPPO tells us that its customers "will be able to purchase a range of accessories to complement their smartphone experience".

While no OPPO phones will be sold through the online store, or at least, not yet, the new OPPO smartwatch will go on sale from this new store from the September 29 and the AirPods-like Enco Series headphones will go on sale from October 6.

So, in addition to providing Aussies with a direct point of sale for the recently announced OPPO Watch and Enco Series earphones, we're told the store will also stock a range of OPPO accessories, including power banks, chargers and cases.

OPPO Australia MD, Michael Tran said: "Following the announcement of OPPO’s expansion into wearables and accessories, it only seemed fitting to create an online store, where customers can purchase OPPO accessories directly from us.

“We’re thrilled to be bringing this next phase of the OPPO journey to Australian shores. Wearables and accessories are a key part of amplifying the smartphone experience and we’re proud to be broadening our product offering to our Australian users as we continue to build out the OPPO ecosystem locally.”

The online platform will also act as a redemption point for ‘gift with purchase’ promotions from OPPO’s retail partners.

From today, OPPO customers will be able to purchase power banks, chargers and cases. With the OPPO Watch going on sale from the 29th September and the Enco Series on sale from the 6th October.

You can visit the new OPPO online store here.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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