With a tag-line of love it, trust it and keep it, HMD Global is pushing hard for consumers globally to choose a Nokia for their next smartphone, with the Nokia G10 to be joined by the Nokia G20, the C10 and more phones to come later this year.
The "love it" factor is because of the (up-to) three-day battery life "giving you the freedom to do more in a single charge".
The "trust it" factor is because there are a guaranteed three years of monthly security updates with an "ioXT" cyber security certification and HDM's data centre in Finland, while the "keep it" factor is thanks to two years of Android OS upgrades and an "industry-leading" three year warranty in Australia.
HDM says it is "delivering the quality Nokia phones are known and trusted for", suggests "the Nokia G10 is set to be the pack leader within the brand’s mid-range smartphone portfolio."
The company claims the G10 unlocks the potential of Android 11, with "a clean, easy-to-use and customisable pure Android experience that’s free from bloatware and third-party apps, plus guaranteed monthly security updates for three years as well as two years of OS upgrades."
The three year warranty is backed by what HMD says is "the quality and craftsmanship behind the device, combined with the continued security and software support", which "allows for one of the longest manufacturer’s warranties available for a smartphone in Australia."
Stephen Taylor, Chief Marketing Officer, HMD Global said: “The Nokia G10 heroes everything we love, and even some of those things we take for granted in our smartphones; battery for days, peace of mind security updates and the latest software, for longer. Our mission is to make high quality, long-lasting technology that is accessible to all whilst still bringing purposeful innovation to the mid-range segment.
“The Nokia G10 is a hero of our mid-range smartphone portfolio. With the extended battery, now you can spend less time searching for a charging point and more time making memories - it’s a tool to help you make the most of your life,” Taylor adds, potentially being the first person on the planet to use the word "heroes" as if it were the word "champions".
James Robinson, A/NZ Country Manager, HMD Global said: “Regardless of its price point, a Nokia mobile is a device that is built to last. We want Australians to love their phones, keep them for longer which is why we offer leading Android OS upgrade promises and superior durability, and trust that they’ll be kept safe and secure with our monthly security updates.
"But our value doesn’t stop there. I’m thrilled to announce, for the first time, with the Nokia G10 we’re offering a three year warranty. Australians can now love, keep and trust their Nokia mobile for even longer.”
Here's the official Nokia G10 video, the articles continues thereafter, so please read on!
So, what are some details on the Nokia G10?
We're told the Nokia G10 is "a hard worker for its attractive price point. With a 5050mAh battery, it powers through three days on a single charge2. Aided by AI technology which manages the phone’s power sending it only where it’s needed, it doesn’t let unwanted apps drain battery power.
"The generous 6.5” display is big enough for the whole family to gather around and enjoy and the triple rear camera boasts a 13MP camera with a Macro and Depth lens for added flexibility when taking photos."
HMD's promise that you can "rely on a phone you can trust"
Here, we're told that "safety and security is part of Nokia’s DNA and the Nokia G10 stands proudly with three years of monthly security updates and two years of software upgrades at no cost.
"With phone activation and performance data stored in Finland and protected by European laws, Nokia users enjoy extra peace of mind when it comes to data privacy and security. Plus the easy to use, pure Android experience on Android 11 means the phone is user friendly straight out of the box."
Keep it for longer
"Form certainly doesn’t lose out to function with the Nokia G10. Nordic design is renowned for both its refined minimalist aesthetic and sophistication and this device is no exception - available in a Night or Dusk iridescent colourway.
"While its look might earn it pride of place in any social setting, the conscious design elements means it’s user friendly and feels good in the hand - with the option to unlock the phone using face recognition or the side fingerprint sensor. Plus the polycarbonate body is tough enough to withstand everyday knocks - all rigorously tested to meet the built-to-last quality Nokia phones are known for."
So, what will it cost and where can you get it?
The Nokia G10 in Night and Dusk (3 GB/32 GB variant) will be on sale from Thursday, 29th April at JB Hi-Fi, Officeworks, The Good Guys, Big W and online at the Nokia mobile website, from $199 RRP.
The in-box additions include a pre-applied screen protector, Jelly Clear Case Cover and USB-C charger, which saves consumers the trouble of having to buy a case or screen protector at an additional cost.