Tuesday, 09 October 2018 19:34

Kogan's Kardashian moment: a sale to 'break the Internet'

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Suggesting that Ellen and Kim Kardashian "step aside" due to an event even bigger than their own efforts to "break the Internet" is obviously just hyperbole, but Kogan never misses an opportunity to get publicity.

For two days only, Kogan.com, which bills itself as "Australia’s favourite online retailer" thanks to winning the 2018 Australia Post Online Retail Industry Award as "Australia Post People's Choice Award for large retailers", claims it will give "Australians access to some of the best product deals they’ve seen all year".

The cunningly clever e-tailing retailer is urging you to "clear your calendar and charge your laptop", and has provided a "guide to the online sale gearing up to break the Internet".

The sale starts from 9am on 10 October, and promises "two days of massive discounts across Kogan.com".

As you'd expect, we're told that "Hero deals will be available for only a few short hours to customers who subscribe to alerts here, and will run until they’re either sold out or time runs out".

"Plus, there will be 300+ discounted products on Kogan.com throughout the duration of the sale or until they sell out.

"By midnight on 11 October the sale will be over, so you’ll need to act fast or you might miss out."

So, how is Kogan promising to keep you "in-the-know" on its deals?

Simple – by email, with Kogan's website to "keep you updated throughout the day", with the ability to sign up to the emailed alerts online here

Kogan tells us that "subscribers will be notified of hero deals as they start, giving you a chance to get in before time — or the product — runs out. If you don’t subscribe you won’t know what’s available, so make sure to get in the know now".

What's on offer, what can you buy?

Kogan says it isn't "going to give away all of our deals — where’s the fun in that? — but we can give you a sneak peak. We’ll be putting up amazing, even life-changing, discounts on top brands TVs, kitchenware, household goods, mobile plans and more".

"Think it’s too good to be true? One of the deals featured will be a KitchenAid Bowl Lift Stand Mixer + Bonus Ice Cream Maker. Instead of paying $1148, you’ll have a chance to get it for $399. Believe it."

Then the question is asked – what brought on this generosity?

"Do we need a reason? Kogan understands what customers are looking for and we don’t need a certain time of year to put on an amazing sale."

Ruslan Kogan, founder and chief executive of the eponymous Kogan.com, said: “Whether you’ve been waiting for the perfect time to buy the latest gadget, are getting ready for Christmas early or just want to treat yourself, we’ll have something for you during this sale.

"We’re proud to bring Aussies the most in-demand products and services at an affordable price all the time, and this sale is our way of kicking this up a notch."

Anything else?

Kogan advises you "make sure to stretch before engaging in any fast typing and get ready to rumble tomorrow morning. For more information and to stay up-to-date on deals subscribe for updates here and follow along on at the Kogan website".

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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