Do you remember those late night TV shows, about a decade ago after reality TV like Big Brother, which were auctioning off phones and other gadgets?
You had to call in on a 1902 premium number, which made the TV shows some money, and for a while they were a huge craze with shows on every commercial TV network, but there's been nothing like it since - until Kazoik.
Fast forward to 2020, and the concept has been dramatically re-invented into a five-minute online auction, that happens at only specific times and dates, where the highest bid wins. The company bills it as having "No Reserves. No Minimums. No Auto-Bids. No Fuss."
The auctions only run once a week on a Wednesday evening, between 8pm and 9pm, so you have to get in quickly - and if you blink, the deals are over!
Examples of the deals that people have won - an Alcatel 3L sold for $10, a Raspberry PI sold for $74 and an Amazon Fire Stick $24. Of course, with Kazoik in operation for a few months now, there's no guarantee you'll get items at such keen value, but I've personally followed a few of the consumer auctions on a Wednesday night, and the final prices the items go for are still well below retail.
As noted, this kind of rapid-fire auction is new to an online format, and has proven wildly successful in the past when such auctions were conducted on TV with premium numbers used to generate bids.
In the online era, the entire process is simplified and compressed into a highly targeted five minute auction process, and delivers a genuinely new marketing opportunity for brands to connect to tech savvy audiences.
So, with the platform delivering great deals for consumers, what's the benefit for companies to get involved?
The platform has been built to guarantee brands no less than 5 minutes of undivided and focused attention from potential consumers and fans. Each week a product or service is made available for fans and loyal followers to bid on.
We're told that "the principle here is win-win", with customers getting unmissable deals on products, ensuring a big audience for each auction, and brands get customer-approved access to customer contact data and further engagement opportunities.
Speaking of deals, Kazoik didn't want people to have to wait a whole week for the next Kazoik auction, so there are now a range of "Daily Deals". An example is the SONOS soundbar for $750 when the RRP is $1000, and the Samsung Active Watch 2 for $440 with the RRP is $800, and all with free delivery included.
There are 3 main offers for brands:
1. Kazoik – brands get to participate for free, beyond the product they are making available for the auction, which is typically part of a company’s marketing budget. There are no charges nor fees for the brand to get involved.
2. Voucher – Once the auction has run, the brands have an opportunity of delivering a call-to-action offer such as a coupon or voucher or special offer to all those that participated, multiplying the exposure on offer. This is trackable and will lead to further sales opportunities.
3. Media – We know who the customers are, we know where they are online and can now offer brands opportunities to re-market to them, and if desired, similar audiences, without the additional costs and time of other remarketing activities and services.
So, what is the new Kazoik for Business?
Also starting this week is "Kazoik for Business" in conjunction with the SME Association - running on Thursdays at 5pm. This is launching on the basis that there was an interest to replicate the same experience for businesses and therefore be able to include Services as well as products.
Here's a video of the new Kazoik for Business:
What are the additional opportunities?
Kazoik explains that it was "designed to be a multi-functional platform with its core focus on maximising Brand Exposure while also creating a new sales channel."
These opportunities include the ability to take advantage of a fully-functional ecommerce platform to sell products/services to customers and/or affiliate deals where customers are passed over to a dedicated vendor or 3rd party retailer such as Amazon.
Customers can also earn Kazoiks, a new loyalty currency, which can be redeemed on the platform and these too could be leveraged by brands for further engagement.
Kazoik been in operation for a few months now, and you can tune in every Wednesday night between 8pm and 9pm here.
Kazoik's new mobile app - and a chance to win a new Alcatel TCL 10 Pro smartphone
Kazoik has also just launched its new mobile app. To get people excited and download the app, Kazoik says is will enter those who download and register into the draw to win an awesome new TCL 10 Pro smartphone.
Happy Kazoiking and may the deals be with you!