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Monday, 28 February 2011 06:42

iiNet unveils another new BoB

National broadband provider iiNet today revealed a new model in its BoB ADSL integrated router range, noting its latest all-in-one internet and fixed-line telephony device would be available by April and have the same name as the original model manufactured by Belkin.

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Designed by iiNet's internal engineering team, the new iiNet BoB sports ADSL2+ functionality, as well as latest 802.11n Wi-Fi standard, a handset with a full colour screen to enhance ease of use and dual VoIP capability to support two phone numbers from two providers.

It will also support iiNet's fetchtv internet video platform, which the company normally restricts to customers who use its BoB routers. However, it is unclear whether the new BoB will support gigabit Ethernet or IPv6.

IiNet general manager Steve Harley said the new BoB was the result of long-term research on what customers loved about the device's predecessor. 'We learnt a lot from the original BoB and after selling more than 70,000 units, we got a feel for what customers are looking for when looking for an all-in-one home internet solution,' he said.

With regard to the design, Harley said the new BoB would have an 'even' sleeker design that would complement the suite of iiNet products available. Moreover, he said new BoB would feature a built-in answering machine and parental control functionality and would be ready to face network changes. 'With the future in mind, iiNet BoB is fetchtv compatible and will be ready to go when the National Broadband Network is rolled out,' he said.

IiNet used to produce BoB in partnership with Belkin, but in December 2010, after having introduced Bob Lite, its first device to be designed, developed and distributed internally, the DSL provider announced the release would constitute the start of a future line-up of in-house built products. Today, Harley reiterated iiNet would expand its portfolio of iiNet Labs' devices.

'The introduction of iiNet BoB into our suite of products is part of our plan to grow our product development within iiNet Labs and set ourselves apart with an innovative offering combined with outstanding customer service,' Harley said.

He concluded manufacturing the products in house would allow iiNet to be more competitive and to reach more Australian customers. However, he said at this stage a retail price for iiNet BoB was yet to be set: 'Manufacturing the product ourselves means that we can offer the product at a more competitive price than ever before giving more Australians the opportunity to enjoy iiNet BoB's style and functionality.'

Image credit: iiNet

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