LG Electronics Australia has showcased its 2021 home entertainment range at a family home in Sydney, Australia. The event called "Rooms with a View" displayed the new products in-situ, which you can see in the embedded video.
Australia's technology journalists experienced the realistic settings where the new models could be set up in a consumer home, as the video show.
In addition, features embedded in each model were demonstrated, including how the products can meet the needs of different consumer entertainment passion points including movies, gaming, sport and design.
The company shared more information about the 2021 LG Home Entertainment range currently and soon-to-be available in market. This spans across LG OLED, NanoCell, 4K UHD TVs and the new LG QNED Mini LED TVs. The range features more screen sizes, form factors and intelligent upgrades - from the 48- to 83-inch OLED TVs, 55- to 86-inch NanoCell and 4K UHD TVs, to the 65- and 75-inch QNED Mini LED TVs, right up to the premium 88-inch LG SIGNATURE Z1 8K OLED TV - full details and prices of all the models are below.
Here is the detailed, extended launch video in full:
Now, it is undeniable that LG has been a global market leader in OLED TV technology since 2013, and any advanced OLED TV on the market uses LG OLED panels, and naturally, LG hopes you'll purchased an OLED TV from the company that makes the best panels.
This year, the company launched a new global campaign that introduces audiences to the unique characteristics of LG OLED technology through the company’s next-generation OLED and OLED evo TVs. Titled ‘Light Up Your World’, we're told the campaign "is a nod to the self-emissive pixels unique to LG OLED technology, which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control."
To amplify the audio-visual experience, LG also revealed its 2021 sound bar line up which includes eight sound bar models that are designed to complement the 2021 LG TVs.
This year, LG reports having "continued its relationship with Meridian Audio, the high-fidelity technology embedded in the products delivers a premium home cinema experience. When combined with an LG TV, LG 2021 sound bar products can be controlled using the LG TV Magic Remote to power on, control the sound bar volume and adjust sound modes."
As you'll see in the video embedded above, LG Australia announced:
LG OLED TVs more affordable than ever before
The event further highlighted how LG Electronics Australia is making LG OLED TVs more accessible to Australians in 2021 with competitive price points. The 2021 range includes 15 LG OLED TV models across five series and for the first time, this product line up features LG OLED models with a recommended retail price of just over $3,000 - making it the best value OLED model LG has ever offered in Australia.
To build on this, at the event it was announced that for the next four weeks from 20 May, LG Electronics Australia will offer consumers who purchase an LG OLED, NanoCell or 4K UHD TV, 77-inches or above, free delivery and wall mount or tabletop installation with select leading retailers.
LG QNED Mini LED TV range rolling out across Australian retailers from July 2021
First previewed at CES 2021, the company’s latest innovation in TV "represents a leap forward in LCD TV picture quality."
To create this new kind of LCD TV, LG combined the best LCD light source, Mini LED, with the best colour enhancement technologies, taking the best of both quantum dot and NanoCell to further enhance the ability to represent and create outstanding colour. Obviously, OLED panels still offer the very best picture, but Mini LED TVs are the next best thing LG has to offer.
We're told the LG QNED Mini LED TVs also have more dimming zones and smaller light sources, which allows for more precise control of brightness, deeper blacks and increased contrast ratio. While LG OLED is the company’s leading TV display technology, LG QNED Mini LED TVs offer an exceptional option for Australian consumers.
Guests at the Rooms with a View event experienced this product for the first time in Australia. The LG QNED Mini LED TV range will include three models – QNED91 4K, QNED96 8K and QNED99 8K – 65- and 75-inches in size, rolling out across leading Australian retailers from July 2021.
LG SIGNATURE 65-inch R1 Rollable OLED TV available for custom order July 2021
Last but not least, at the event LG announced that the highly anticipated LG SIGNATURE R1 Rollable OLED TV is available for Australians to pre-order online at LG Australia from July 2021 for RRP $130,000. Custom made and custom ordered within six- to eight-weeks, Australian consumers will have the opportunity to own the world’s first and only rollable TV, which features the company’s flexible OLED display technology.
A revolutionary new experience, first demonstrated at CES a couple of years ago, the LG R1 Rollable OLED TV features "ground-breaking technology that not only reimagines what a TV is capable of but revolutionises the way people use their space.
"The ultra-thin flexible OLED screen rolls into a state-of-the-art sound system and features the company’s self-lit pixel technology. LG OLED creates a vivid life-like image through millions of pixels that turn on and off to achieve perfect black and infinite contrast, delivering a realistic viewing experience without the restrictions of backlight technology.
"The unit is a work of art fit for luxury living, with the TV appearing when needed and disappearing when not. The display can roll out to three different heights – Full View, Line View and Zero View, each with a unique purpose but all with a stylish look that complements any space. In addition, users can control the TV via voice command thanks to built-in LG ThinQ, Google Assistant and Amazon Alexa."
So, what is the detailed information on LG's new 2021 TV lineup roll-out?
The extended details and pricing on LG's initial 2021 TV line-up, pricing and availability, including OLED, NanoCell and 4K UHD TVs is below.
The expanded lineup offers a range of screen sizes from, 48 to 83-inch OLED TVs and 86-inch NanoCell and 4K UHD TVs, right up to the premium 88-inch LG SIGNATURE Z1 8K OLED TV, ensuring there is an ideal LG TV for any size room or consumer need.
The 2021 LG OLED TVs (series Z1, G1, C1, B1, A1) create vivid life-like images through millions of pixels that turn on and off to achieve perfect black and infinite contrast, delivering a realistic viewing experience without the restrictions of backlight technology. In addition, the slim designs of LG OLED TVs complement a range of interior décors.
All sizes in the G1 (Gallery Series) feature new OLED evo technology, a new OLED manufacturing process that delivers brighter images on screen, resulting in clear, realistic images with life-like details. The C1 series offers the most OLED screen size options in 2021, accommodating the diverse needs of Australian consumers and their living spaces, starting with the space-friendly 48-inch all the way up to the new expansive 83-inch. For customers looking to experience the benefits of LG OLED TV technology at a price-competitive entry-level point, LG A1 and B1 series are the ideal starting point, at less than $3,000 and $3,500, respectively.
The new 2021 NanoCell TV offerings provide several 4K options (models NANO91, NANO86, NANO77 and NANO75). All models feature LG NanoCell display technology, employing nanoparticles to filter out colour impurities, delivering incredible picture quality with enhanced colour for life-like images.
Beyond premium picture quality, selected LG 2021 TVs offer an immersive home entertainment experience through compatibility with the latest standards and content formats, and new features and functions that add differentiated value. With support for Dolby Vision IQ, Dolby Atmos, HDR10 PRO and FILMMAKER Mode, this year’s LG TVs make the latest movies, TV series and documentaries come to life through high-quality picture and sound.
Improving on the premium gaming experience LG OLED TVs have become known for, the new Game Optimiser feature automatically applies the best picture settings according to the type of game the user is playing – first-person shooter, role-playing or real-time strategy. In addition, Sports Alert gives notifications for Premier League, NBA and NFL games on free-to-air TV providing match times, scores and more, while OLED Motion Pro displays every exhilarating moment in incredible clarity.
Many models in the 2021 LG TV lineup support the advanced HDMI 2.1 feature, enhanced Audio Return Channel (eARC), which simplifies the process of connecting the TV to a sound system whilst optimising the audio. Also supported (on selected models) is Automatic Low Latency Mode (ALLM), which delivers seamless gaming and viewing.
Featured in 2021 LG OLED TVs (models Z1, G1, C1) is the company’s latest intelligent processor, α9 (Alpha) Gen4 AI. Integrating deep learning, the upgraded processor boosts upscaling performance to make content look sharp and detailed on the new TV models’ high-resolution screens. The α9 Gen4 AI processer further optimises visual output, making precise adjustments in accordance with the amount of light in each scene, the genre of content playing and ambient conditions in the viewing environment.
Picture quality is improved with LG AI Picture Pro, which recognises objects on screen and processes them to bring more three-dimensional depth to every scene. Additionally, AI Sound Pro up-mixes two-channel audio to virtual 5.1.2 channel surround sound while Auto Volume Leveling ensures a consistent volume when switching between TV channels or streaming apps.
The user experience offered by the new LG TVs has been made more convenient thanks to webOS 6.0, the latest version of the company’s intuitive smart TV platform. Revamped and refined for 2021, the new webOS user interface mirrors the design of a smartphone whilst providing faster access to apps as well as simpler content discovery with personalised recommendations based on users’ viewing habits.
A redesigned Magic Remote includes built-in features, including AI for easy access to services, handy hotkeys to provide shortcuts to favourite streaming apps and with the new Magic Tap on selected models, users can connect an NFC-enabled phone to their LG TV to view their phone gallery or mirror their favourite apps.
Tony Brown, Marketing Manager for Home Entertainment at LG Electronics Australia commented on the 2021 TV range: “We’re excited about our range of TVs at LG Electronics this year. With intelligent upgrades, a great range of sizes, premium designs and even better picture quality, our new range of TVs continues to transform the way Australians enjoy their favourite content.
"LG OLED technology has offered consumer’s premium, cinema-like viewing experiences in the home since 2013. In 2021 we are making OLED even more accessible to Australian’s. This rollout is just the tip of the iceberg for what’s to come for Australians looking to upgrade their home entertainment this year. We will announce more soon.”
The 2021 LG TV lineup will be rolling out across select leading Australian retailers and at the LG website in May.
Here is the Light Up Your World video, followed by pricing, and an LG chart to help compare all of the models:
The roll-out of the 2021 LG OLED and NanoCell TVs ranges, model codes and the RRPs are below: