Wednesday, 07 September 2016 17:25

Envato Elements, an endless ‘Netflix for designers’ that compensates contributors

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Design tool Envato Elements is "the first unlimited download, community-generated design subscription for agencies, designers, marketers and other creative professionals".

Envato Elements. Created by Envato, the software is billed as allowing agencies, designers, marketers and creatives "to gain access to thousands of digital assets, while uniquely compensating contributors for their creations".

But who is Envato?

Founded in 2006, Envato says it is "the world’s leading community for creative assets and creative people", with more than seven million people worldwide buying and selling creative assets on the Envato Market with total community earnings exceeding US$400 million to date.

In addition, "millions of students have taken video courses and free tutorials on the Envato Tuts+ education network, and Envato Studio connects people with hand picked freelancers to complete their creative projects".

So, what about this new Envato Elements platform?

The company says its new platform is "transforming how the digital community both buys and sells designs online by providing fair compensation for its content creators,’ offering ‘thousands of graphics, templates, add-ons and fonts under broad usage rights for one low monthly fee".

Indeed, Envato bills this as "the only design subscription service using a progressive subscriber share model".

Xavier Russo, strategy and marketing manager at Envato, said: “Subscription models have often been criticised as unfair to artists when it comes to royalties and payment.

“Envato Elements was designed to completely change all that with our new ‘subscriber share’ model. By compensating our contributors more fairly, we can offer our subscribers the most diverse and amazing library of content. It’s a win-win for both parties and a huge step forward in the industry.”

The company explains that it created the platform "to better serve frequent users of digital assets who care about design", with the platform curating and showcasing "a unique library of content with a strong focus on quality and on-trend items", with just "a single, commercial use license applying to all items on the site".

And where does the content come from?

From a "global community of independent designers, and gives subscribers access to a fresh and diverse library".

Here are quotes the company has provided from early beta users of the platform:

  • With Elements, I feel like a kid in a candy store. It's not an issue anymore if the client changes their mind. It frees both myself and my clients up to get what they really are after for an end product.
  • I love how I have access to such a large number of assets and don't need to worry about all the licensing terms and buying each product individually. It's great to have it all together and only pay a monthly subscription price.
  • I love the licensing part and it’s like a secret weapon for client projects.
  • I can download and test many things. One of the worst parts about buying graphic assets, is that most times I can't test them before I buy, and by the end I buy a bunch of stuff that I never use. So, Elements solves this problem for me.

So, what about that compensation bit for contributors?

Well, Envato says that, "unlike many other subscription services — such as those in the music industry — Envato subscribers’ money actually goes to the contributors that they use and value. This encourages contributors to create items that are broadly appealing, as well as those that serve various niches".

Envato has a Vimeo video here with more information on its "unique subscriber share model". 

Russo added: “Think of Elements like a ‘Netflix’ for the design industry. Users can easily scan thousands of inspiring assets and download as many as they need to create their own design – be it a masterful web page or infographic, to a slick PowerPoint or blog site. Their imagination is the only limit.”

So, what do you get?

Through their subscription to the platform, users can enjoy:

  • Unlimited downloads: Access to 5000+ items of diverse and quality content for one price, locked in for the life of the membership.
  • Less risk and cost: Users can experiment with different elements to create the end product they and their clients are truly seeking – without the risk and cost of paying individually for designs that ultimately go unused.
  • Continuous new content: New items are continuously added to the Envato Elements library, with entirely new categories such as Web Templates coming soon.
  • Broad usage rights: One simple license with commercial use rights, so subscribers can clearly understand what they can and can’t do with the downloads, unlike subscriptions with confusing usage rules.
  • Curated content: Created by a handpicked set of designers and contributors, and then expertly curated to showcase the best.

Pricing & Availability

The standard price for Envato Elements will be US$49 per month.

To celebrate the launch, the company has a special limited time price of US$29 per month, locked in for the lifetime of your subscription, with more information here.

Envato Elements


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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