Wednesday, 09 July 2008 08:35

DreamWorks, Intel team to make all future movies 3D

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DreamWorks Animation will produce all its future movies in stereoscopic 3D, and Intel's going to help.

Rendering animated movies is a big job, and 3D only adds to the demands on processing power. The strategic alliance (have you ever known companies to announce alliances that weren't strategic?) will provide DreamWorks with future multi-core CPUs, along with engineering assistance to optimise operation of the company's applications on those chips.

The additional computing power will make rendering faster (or at least less slow), as well as making it easier for artists to modify their work.

"Our objective is to significantly heighten the movie going experience using DreamWorks Animation's ground-breaking 3-D filmmaking tools," said Jeffrey Katzenberg, CEO of DreamWorks Animation.

"Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D."

Intel's talking up the deal, presumably with the intention of attracting other moviemakers.

What did Intel's head honcho have to say? Please read on.


"This alliance unites the best in computer-generated moviemaking and computing performance to deliver a new level of in-theater entertainment," said Paul Otellini, president and CEO of Intel.

"The high level of inventiveness at DreamWorks Animation has positioned it as a leader in entertainment technology, and incorporating the Intel platform allows them to deliver incredibly rich digital 3-D content to the big screen – raising the bar for the industry as a whole."

The first DreamWorks 3D movie will be Monsters vs Aliens, scheduled for release in March 2009.

In related news, HP is bragging that its DreamColor LP2480zx Professional LCD Display (just released in Australia at $A4288.90) was used by DreamWorks in the production of Kung Fu Panda.

That's a pricey display, but according to HP officials it is "less than a quarter of the cost of comparable studio-quality displays", and delivers one billion colours, with blacks that are four times darker than conventional LCDs.

"The HP DreamColor display addresses the need for affordable and consistent colour accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories," said Ajay Sahi, market development manager, workstations and monitors, HP Australia.
  
"Our collaboration with DreamWorks Animation has enabled us to bring very sophisticated display and colour management technology to a much wider audience of creative professionals. This level of quality has previously only been available in much more expensive machines," added Sahi.


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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