According to Clicko Deals founder Mark Freidin, 200 small businesses have joined the promotion and will be offering items such as shoes, handbags, swimwear, travel products, and plants.
Big names participating in Australia's Cyber Monday include "US brands such as Macys, Bloomingdales, Sheplers and eBags as well as well-known Australian brands such as Bonds, David Lawrence and Tool HQ," he said.
"Some of the other one day sales are expensive to participate in. Small businesses can't afford that - and besides the more deals consumers have to choose from the better from our perspective," he said.
Freidin added "It will be interesting to see whether Australians show the same appetite to Cyber Monday."
It will also be interesting to see whether Clicko releases hard numbers on how well the event performs for participating retailers.