Wednesday, 30 September 2020 11:24

Australia's second 'Huawei Experience Store' opens on 1 October in Sydney CBD

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Huawei's first Experience Store opened in Chatswood a couple of years ago, but its newest flagship store with "the newest technology to excite Aussie customers" is due to open from 1 October.

1 October. Not only does this auspicious date celebrate the birth of a family member, is it far more famously the "National Day of the People's Republic of China". 

Yet another milestone for this date is the milestone of Huawei's second Experience Store in Australia, in Sydney's CBD at World Square.

Aimed at serving a "bustling business community as well as everyday commuters and customers from across the city", the store will host, sell and support Huawei's smartphones, its MateBook Windows PCs and its Watch GT and Huawei Watch Fit ranges.

Despite Huawei's ongoing troubles with the US Government and its inability to use the Google Play store, Huawei's ability to sell fully powered and fully licensed MateBook notebooks with Windows 10 and its smartwatch ranges which offer a host of advanced fitness capabilities that work with both iPhones and Android devices is unencumbered, with its notebooks and smartwatches capable devices that continue to be popular with consumers.

Huawei's smartphones including its impressive flagship P40 Pro and P40 Pro+ models are also surprisingly laden with apps, and are able to use Huawei's native Petal search function to finds apps from across third party app stores such as APK Pure and others including Huawei's own AppGallery.

While it is absolutely no secret that I am an iPhone, MacBook, Apple Watch and iPad user, and prefer this ecosystem above all others, I regularly test and review a range of technologies, operating systems and ecosystems, and absolutely love doing being able to do this.

So, in what is a mini preview of an upcoming review of the Huawei P40 Pro+, I have been able to use Petal Search, AppGallery, APK Pure and other app sources identified by Petal Search to install and freely use the following apps:

Microsoft Office, Google Maps, Google Chrome, Waze, Firefox, Ookla's Speedtest.net, Netflix, Skype, NordVPN, Malwarebyes, Bitdefender Free, Samsung Internet browser, Arlo, Disney+, Puffin Browser, Tripview Lite, WhatsApp, Google Translate, Amazon Prime Video, Apple Music, LinkedIn, Tunein Radio, Facebook Messenger, SoundHound, VLC, Meteored (weather app) and even Fortnite Chapter 2 Season 4 Nexus War via the Epic Games Installer which is in Huawei AppGallery.

While the Foxtel Go app wouldn't install, the Foxtel Go website has the same interface, and with neither Malwarebytes nor BitDefender Free picking up any malware or issues, the app experience obviously isn't as anywhere near as smooth as Google Play but there are apps aplenty, including surprisingly Google's own!

So, what does Huawei say will be the "Huawei Experience Store" experience?

We're told that, "at its heart, is the Product Zone which showcases the latest range of innovative new Huawei devices across PC’s, wearables, smartphones, audio and accessories.

"This includes flagship ranges such as: the P40 Series - iconic smartphones that push the boundaries of photography and camera innovations; the MateBook family – artistically designed notebooks that bring performance and all-scenario interconnectivity together; and the Watch GT Series – smartwatches with enhanced sport and health management features, and aesthetics to match any style. Also featured will be Huawei’s latest intelligent fitness watch, the HUAWEI WATCH FIT.

"The new store will allow visitors to immerse themselves in the Huawei 1+8+N ecosystem by testing out and experiencing products first-hand, to understand how they work seamlessly and effortlessly together to enhance the user experience. There is also an interactive photography bay to test out key camera functions on smartphones.

"Continuing Huawei’s drive for innovation, the store features a dedicated training area boasting a Huawei IdeaHub – the latest productivity tool for the cloud era that combines multi-screen collaboration and interaction, wireless ultra-HD projection, intelligent conferencing with inclusive AI and whiteboard functionality, all showcased via a 4K E-LED 65’’or D-LED 86” touchscreen.

"The premium-designed store has been created with customer experience in mind. Within the Product Zone, devices are displayed in their own sections so consumers can easily navigate the store and experience devices or accessories before purchasing. There is also a dedicated customer service bar to provide VIP service to visitors".

Larking Huang, managing director of Huawei Consumer Business in Australia said: “We have always valued engagement and connection with our customers, and we remain committed to this and invested in the Australian market. We have strived to create a store for our Australian customers that not only showcases the latest innovative products that can enhance their everyday lives, but also provides a place where customers and developers can get together to learn, share, innovate and discover.

“A feature I am particularly excited about is the IdeaHub, which breaks the limitations of traditional whiteboard, projector and conferencing tech to deliver an even more efficient and interactive way of working. I’m looking forward to welcoming customers into the new store, where they can get a first-hand experience of how our ecosystem of devices connectively and seamlessly work together to rethink what’s possible in everyday life. We welcome everyone to come and visit,” Huang concluded.

The store's official address is Unit 9.35, World Square Shopping Centre, Sydney NSW, 2000.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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