Beats by Dr. Dre, the brand co-founded by Dr. Dre and Jimmy Iovine, and then purchased by Apple for billions, has launched its latest wireless, noise-cancelling headphones, the Beats Studio3 Wireless, boldly promising “a host of powerful features and capabilities that bring the best audio experience to the noise-cancelling headphone market".
Apple reminds us that Beats Studio was the brand’s first product in 2008, and “disrupted the industry and made premium over-ear headphones a popular tech necessity for people around the world".
Now with Beats’ newest offering, Apple tells us that anyone can “enjoy everyday activities with the new and proprietary Beats Pure Adaptive Noise Cancelling (Beats Pure ANC) technology so you hear more of what you want and less of what’s around you".
Luke Wood, president of Beats by Dr. Dre, said: “Beats Studio3 delivers with a level of sophistication in both technology and audio fidelity beyond anything we’ve ever brought to market.
“Since our brand’s inception, we’ve striven to fix the degradation of sound heightened by the commodification of consumer electronics. Now with the right vision, team and resources, we see technology enabling the perfect sound experience in Studio3.”
We are reminded that it is “the much-lauded designs of the Studio headphones that make them the canvas of choice for some of the world’s most celebrated creative designers and artists” – so much so they are much copied and cloned by Chinese factories, with some of the looks but none of the quality.
To date, Apple proudly boasts its headphones have “inspired new and exciting collaborations from Alexander Wang, MCM, Snarkitecture and most recently Balmain".
We’re too that “Beats Studio3 Wireless maintains the sleek design of Beats Studio Wireless”, but there obviously have been internal upgrades – in this case, “redesigned acoustic components and an upgraded manufacturing process for premium ergonomic comfort and optimal noise isolation".
Thus, thanks to this “brand new internal DNA”, Apple wants us to know that “Beats Studio3 Wireless unlocks the full potential of its acoustic design".
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Thanks to the aforementioned and newly integrated Apple W1 chip, which enables a multitude of industry-leading features in Beats Studio3 Wireless, you get those features listed above, here with some added detail:
It provides the easiest one-step Bluetooth connection to iPhone via proximity pairing.
Additionally, iPhone users can switch between devices logged into the same iCloud account to easily move from an iPhone conversation to watching a movie on your MacBook.
Class 1 Bluetooth provides optimal connectivity so you get fewer dropouts and extended range from your iOS or Android device.
Multi-function on-ear controls and a built-in microphone allow you to make calls, skip songs, control your volume and activate Siri without ever having to take off your headphones or reach for your device.
Beats also boasts of its “remarkably unique Beats Pure ANC".
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Billed as “groundbreaking new technology”, we’re told that it uses “advanced algorithms to continuously monitor your listening environment, so that it can best block out ambient noise – not only on an airplane, but also in a noisy café or a busy office".
Beats Pure ANC also “evaluates fit and adjusts for leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day".
But that’s not all. In addition, Apple says “Beats Pure ANC simultaneously checks what you’re hearing while noise cancelling is applied against the original music content to adjust and ensure optimal audio fidelity".
More remarkable than all of that is that Beats Pure ANC’s real-time audio calibration “operates up to 50,000 times a second".
Given all of this is happening automatically, Apple is able to claim “achieving up to 22-hour battery life,” and notes this is “only possible with the power and efficiency of the Apple W1 chip".
And, while the external design remains sleek and familiar, it should come as no surprise that a “more sophisticated look” is on offer with “a new range of colours: Matte Black, White, Blue and Red as well as special edition colours Porcelain Rose and Shadow Gray".
So, what will you pay for these premium headphones?
A premium price, of course, with the adage that you get what you pay for always never more true than when it comes to Apple’s range.
Beats Studio3 Wireless are available to order beginning today for A$449.95 from Apple online, and they’ll begin shipping to customers in “mid-October.”
The Beats By Dre website has plenty more information.