Monday, 12 July 2021 11:02

Apple Gift Card launches in Australia, replaces separate Apple Store and App Store & iTunes Cards


With five designs and a collectible sticker featuring five Apple logo illustrations, giving the gift of Apple via an official Apple Gift Card is now possible in Australia.

Although Apple has made its App Store & iTunes gift cards available at retail for years, the company has now launched Apple Gift Cards for consumers as well as Apple Gift Cards for business in Australia. 

Billed as "the gift card for everything Apple", it is a single Apple gift card to purchase products and accessories, and pay for content and services from Apple. The card has no expiry date, and obviously only expires when you transfer the funds to your Apple account balance, as was the case with iTunes cards.

What happens to the existing Apple Store and App Store & iTunes cards currently available?

Well, this new Apple Gift Card replaces the Apple Store and App Store & iTunes Gift Cards, and obviously, makes gift giving easy and simple, as there's only one card to get. Clearly, you'll still be able to use existing cards, the cards are simply being replaced with this new unified card.

All you need to do is choose how much you want to gift, purchase on Apple's site and then send directly via mail or digitally via email.

As with everything Apple does, Apple Gift Cards sport a beautiful design, and they come with a collectible sticker featuring five Apple logo illustrations.

Gift cards can be purchased in amounts anywhere between $10 and $3000, as I discovered at the page to buy an Apple Gift Card when I tried typing in $10,000 to see what would happen, although hey, if you're going to be super generous with your gifts, you could presumably buy as many gift cards as your finances and generosity allows.

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So, what are some examples of what more traditional amounts of gift card amounts can buy?

With a $25 Apple Gift Card:

  • Gamers can enjoy three months of Apple Arcade ($7.99 per month) with unlimited access to more than 100 ad-free games without any in-app purchases.
  • Film buffs can enjoy three months of Apple TV+ ($7.99 per month), the home of Apple Originals from the world’s greatest storytellers. They can also rent or purchase films
  • through the Apple TV app.
  • Book worms can purchase great reads for the weekend.

With a $50 Apple Gift Card:

  • The entire family can enjoy two months of Apple Music ($17.99 per month) with access to more than 60 million songs.
  • News buffs can enjoy three months of Apple News+ ($14.99 per month) with access to hundreds of premium magazines, leading newspapers, and professionally-narrated audio stories.
  • Start a new healthy habit with subscriptions to health and fitness apps available on the App Store, including Headspace, Glo - Yoga and Meditation, and Wakeout! - Fun home exercises.

With a $100 Apple Gift Card:

  • Your gift can go towards a number of phenomenal products — including iPhone, AirPods, Apple Watch, iPad, and Apple TV — and accessories, including Apple Pencil, Apple Watch bands and more.
  • The entire family can share 2TB of iCloud storage ($14.99 per month) for 6 months so all your photos, files, notes, and more are safe, up to date, and available wherever they are.

Obviously, you can buy pre-paid debit cards to do similar things, but those cards normally come with additional fees, so if you're intending to buy or give Apple products and services as gifts, these cards can be sent digitally within the hour, and can come with a personalised message.

The fine print on the page to buy an Apple Gift Card is simple - Apple warns you to beware of gift card scams, and warns you not to share your code.

In addition, the card is "Valid only for Australian transactions from Apple. For assistance, visit or call 1-300-321-456. Not redeemable at Apple resellers or for cash, and no resale, refunds or exchanges, except as required by law. Apple is not responsible for unauthorised use. Terms apply; see These terms do not affect your statutory rights. No expiry."

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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