Wednesday, 17 April 2019 05:15

Smart speaker installed base seen growing by 80% this year

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Smart speaker installed base seen growing by 80% this year Supplied

Global adoption of smart speakers is forecast to grow by 82.4%, from 114 million units in 2018 to 207.9 million in 2019, the analyst firm Canalys says, adding that the US will keep its lead in smart speaker adoption with 42.2% of the installed base by the end of the year.

While the Chinese market was among the most competitive, both Google and Amazon had no presence there, the company noted in its forecast.

"The growing installed base of smart speakers is an opportunity to create new business models and to drive profit beyond music and audio content streaming services," said Canalys senior analyst Jason Low.

smart speaker one

"Smart assistants are becoming a conduit to offer services, such as assisted living, healthcare and government services.

"Smart speakers and smart displays are relatively new device categories for service entities, and platform vendors have a responsibility to ensure that partners and developers know how to use them and their smart assistants to get the most value out of every interaction with end users."

China's smart speaker installed base is expected to reach 59.9 million units by the end of 2019.

smart speaker three

"Local vendors are bullish about China's smart speaker market, and their aim for this year is to keep growing their respective installed bases in the country by shipping more devices into households, said Low.

"Hardware differentiation is becoming increasingly difficult, and consumers have higher expectations of smart speakers and smart assistants. Vendors will need to focus on marketing the next-generation 'wow factor' for their respective smart assistants and voice services to change consumers' perception and drive greater adoption."

The company said the extended ICT industry should be cognisant of the size and speed of the smart speaker market growth, as well as the rising use of smart assistants.

smart speaker two

"Vendors want smart assistants to be the default option for channelling vital information and communication duties for the masses, allowing for new service integration, such as digital health and assisted living," said Low.

"Extended technology players in the fields of security, finance, health, data analytics and others should be on the lookout for new opportunities arising from this trend."

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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