Over a decade ago, TripAdvisor proudly boasts it "changed the way consumers researched and planned travel".
However, there's always a time when change and growth is needed, with TripAdvisor advising it new site "transforms travel again by becoming the one place online that allows consumers to effortlessly discover, save and share great recommendations when planning a trip".
Of course, we will have to see if the public agrees, but TripAdvisor notes that not only does its site enjoy "more than 702 million reviews and opinions", travellers can now get "useful and relevant advice from the people and experts they trust".
Well, TripAdvisor tells us that "consumers want to travel with confidence and maximise the value of every trip, but travel planning can be overwhelming with so many different sources of online and offline information. While the wisdom of the crowds is helpful, travellers want to factor in the advice of friends and family more when making decisions.
"Starting today, travellers searching the new TripAdvisor for places to go, things to do, and where to stay or eat can discover helpful travel recommendations and advice from the people and experts they have chosen to follow. They can then easily save and share ideas to plan and book their perfect trip."
Stephen Kaufer, president and chief executive, TripAdvisor, said: "We’re very excited to be changing travel yet again. Just as you have your go-to site or app for music and shopping, we are making sure TripAdvisor is now your go-to resource for travel.
“The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip.
"With the introduction of new voices to TripAdvisor, travellers can better plan their trips by easily finding their ideal hotel, experience or restaurant.”
Travellers now have access to helpful and inspirational videos, photos, articles and guides from friends and family, as well as from over a thousand brands, publishers, and influencers including National Geographic, Time Out, Four Seasons Hotels and Resorts, Condé Nast Traveller, The Points Guy, Blonde Abroad, as well as local influencers Lauren Bath and Nicola Easterby (Polkadot Passport).
A new feature called “Trips” enables travellers to collaborate with others by saving, organising, sharing and creating lists or in-depth guides highlighting their favourite hotels, restaurants, experiences in a particular destination.
Plan your best trip with the new TripAdvisor
TripAdvisor tells us that it "has always been recognised as the leading travel review website by consumers. The new TripAdvisor, which features some familiar social tools available on other sites, is expanding to offer travellers new ways to plan their journey".
In addition to the ability to “Like”, “Repost” and “Share” the more than 702 million reviews and opinions on TripAdvisor, it is now easy for members to:
- Follow others they trust: The global TripAdvisor community has expanded beyond travellers. In addition to friends and family, members can follow more than a thousand trusted brands, publishers and social media influencers that have already joined the beta experience. Members can enjoy inspiring and helpful photos, videos, Trip guides and articles from others directly within the travel feed.
- Discover advice and recommendations via their travel feed: Upon logging in, a member’s homepage transforms into a personalised feed of information based on who they follow. As a member searches for a specific destination, their travel feed automatically surfaces relevant content from the global TripAdvisor community. For example, a member planning a trip to Paris on TripAdvisor will discover helpful information such as a food critic's article on the best restaurant in the city, an influencer's travel guide of must-do experiences, a friend's review of a new hotel near the Eiffel Tower and more. And while other social media sites stop at inspiration, TripAdvisor makes inspirational content actionable. Simply click through to a business listing to reserve a table, book the adventure of a lifetime, or save money when booking the perfect place to stay -- all without ever leaving the site or app.
- Create trips: Members are now able to create and access Trips, which is a collaborative way to privately plan and share ideas with friends and family. Trips can also be made public and shared with the community to inspire and help others. For example, members can create in-depth travel guides, itineraries or simple wish lists of things to do while travelling: “Top 10 Restaurants in New York City”, “The Best Museums in London” or “48 Hours in Singapore."
- See what friends and family recommend: Members are now able to find and follow their Facebook friends who are on TripAdvisor and see their reviews and ratings of hotels, experiences and restaurants as they use the site.
Kaufer added, “This is just the beginning for TripAdvisor as we continue to work with the community to build the best experience for travellers worldwide. In the coming weeks, we will welcome more brands and influencers to the travel feed and will allow members to upload and share videos and articles.”
With nearly half a billion unique visitors every month, TripAdvisor has one of the most high-intent travel audiences in the world, and a growing number of brands and influencers are turning to the platform versus other channels to engage with its global community.
Additional information on how to join is available here.
Interested owners and operators of hotels, restaurants and experiences businesses can also click here for more information.
As TripAdvisor advises, "with support for 28 languages, the new site and app experience is now available to TripAdvisor members worldwide. Travellers who are new to TripAdvisor will have to create a free account to begin accessing the latest experience".
Here is TripAdvisor's video: