Thursday, 20 September 2018 16:04

DiDi exuberant over 2018 Toyota AFL Grand Final partnership


Chinese ride-sharing company DiDi and the AFL have jointly announced that it will be "the Official Rideshare Partner of the 2018 Toyota AFL Grand Final", and "give new riders who download the app a gift pack worth over $100".

Naturally, DiDi is doing its upmost to make as big a splash as possible with the AFL partnership, exuberantly overshadowing its well known ride share competitors while sweetening the deal with a stack of discounts for new users that are outlined below

As you'd expect, DiDi has ensured its deal is as tempting as possible for footy fans wanting to use the service and get to and from the 2018 Toyota AFL Grand Final, with the creation of "dedicated DiDi pick-up and drop-off zones conveniently placed around the MCG".

The red carpet is rolled out further with the "DiDi Dome" installation, which will also feature as part of the Footy Festival between Gate 2 and 3 at the MCG, where fans will be supplied fans with phone-charging points, refreshments, giveaways and comfortable seating.

Fans can take snaps in the DiDi photo booth and also participate in the DiDi dollar grab.

Want more? Of course you do!

DiDi is also "giving away a 2019 AFL Silver Membership to one rider every day of Grand Final week", and entering the competition is as easy as you'd want it to be – just take a DiDi ride in the week of the Grand Final, with more details below.

So, what's in the $100 gift pack for new customers, and what are all the other details?

Well, we're told that the $100 "gift pack" for new DiDi customers downloading the DiDi-Rider app from now until 30 September will have the following vouchers automatically added to their DiDi account (with terms and condition in the app):

  • One voucher that gives 50% off one ride up to a max saving of $10, expires in seven days;
  • Two vouchers that each give 40% off one ride up to a max saving of $10, expires in 14 days;
  • Two vouchers that each give 30% off one ride up to a max saving of $20, expires in 28 days; and
  • Two vouchers that each give 20% off one ride up to a max saving of $20, expires in 28 days.

AFL general manager Commercial Kylie Rogers said: “The AFL is excited to partner with DiDi Mobility Australia, the world’s leading rideshare platform, for the biggest day on the football calendar.

“We anticipate a capacity crowd for this year’s Toyota AFL Grand Final and with DiDi having over 550 million users worldwide, they’re experts at supporting big crowds.”

DiDi Mobility marketing manager in Australia, Douglas Toy, said: “Since DiDi’s launch in June, Melbournians have enthusiastically welcomed DiDi and we are therefore extremely excited to partner with the AFL for the 2018 Toyota AFL Grand Final in order to make contributions back to the city. We encourage footy fans to download DiDi to beat the crowds and benefit from a reliable and affordable ride to and from the MCG on the big day”.

So, how do you win a 2019 AFL Silver Membership again??

"In the week leading up to the Grand Final, anyone who completes a ride with DiDi will automatically be entered into a prize draw to win one of five AFL Silver Memberships for a club of their choice in 2019.

"Winners will be announced daily via DiDi’s social media. An AFL Silver Membership gives a fan access to up to 40 matches at the MCG and Marvel Stadium, as well as access to select Finals matches next season."

The details of the competition are that it "begins on 23 September at 18:00 and finishes on 28 September at 18:00. One winner will be chosen at random each day and the winner will be announced on DiDi’s Facebook Page.

"The winner will win an AFL Silver Membership for the team of their choice for next season (2019). Please see the DiDi-Rider app for full Terms and Conditions."

For those needing a refresher on just how big DiDi is, the company reminds us that it is "the world’s leading mobile transportation platform. The company offers a full range of app-based transportation options for 550 million users, including Taxi, Express, Premier, Luxe, Hitch, Bus, Minibus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Car Sharing and food delivery. Daily rides have reached 30 million, allowing over 30 million drivers on the DiDi platform to find flexible work and income opportunities".

"DiDi is committed to collaborating with cities, the taxi industry and communities to solve the world’s transportation, environmental, and employment challenges with smart transportation innovations. The company is working with a growing alliance of car industry players to build out an auto-solution and operation platform.

"Globally, DiDi is in a partnership network with Grab, Lyft, Ola, Uber, 99, Taxify, and Careem, reaching over 80% of the world’s population and covering more than 1,000 cities. In 2018, DiDi launched its own-branded mobility services in Mexico and Australia, and a joint venture with Soft Bank Corp. to offer taxi-hailing service in Japan. By continuously improving the user experience and creating social value, DiDi strives to build an open, efficient, and sustainable transportation ecosystem."

More information is on DiDi is here. Below are a four images for you to look at :-)



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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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