Home Home Tech Loyalty wallet app 'Stocard' hits 2.2 million Aussie users, adds new partner

Billed as "the world’s leading mobile loyalty wallet", Stocard has announced that it has more than doubled its user base in just 18 months from its one million users when it launched locally in July 2016.

Stocard also proudly boasts of having "partnered with French sports retailer Decathlon in Australia recently, using the app as its customer-facing solution for membership".

We're told that for Decathlon customers, it means that "they will receive their membership card digitally and can easily and quickly add the barcode to the Stocard app — via an 'Add2Stocard' button — for a cardless solution, to store and use their membership cards".

Decathlon customers will also "be able to find nearby stores as well as get reminders to use their card when they are near the physical stores through Stocard", with the retailer able to "engage with Stocard’s audience of over two million highly engaged Australian shoppers to drive awareness of the brand-new product offering and make sporting gear accessible to more Aussies".

Radinck van Vollenhoven, country manager of Stocard Australia and New Zealand, said, “We are thrilled that we have reached 2.2 million users of the Stocard app in Australia – this is a significant achievement for the local arm of the company since entering the market last year. We’ve built strong relationships with Australian brands to help bring the best retail experience to their loyal customers.

“With digital connecting consumers and retailers more than ever before, bridging the gap between online and offline for retailers is key. We feel fortunate to be able to collaborate with Decathlon, one of the world’s biggest sports retailer in Australia. As Decathlon grows their Australian footprint and opens new stores, Stocard will support this growth and help drive awareness of the retail offering into this new market.”

Olivier Robinet, chief executive of Decathlon Australia, said, “Aussies are the sportiest people in the world and we are looking forward to making sport more accessible here in Australia through our range of 70+ sports and innovation products. We are excited to work with Stocard to engage with our community in Australia.”

Stocard reminds us that it "eliminates the need to keep plastic loyalty cards and lifts the weight off wallets, by allowing shoppers to store their loyalty cards all in one app, as well as collect points and rewards. In addition, users receive personalised offers from favourite retailers and see current points balances and transactions in real-time".

Retailers are also reminded that "Stocard unlocks access to consumer data previously unavailable, allowing them to increase engagement with personalised offers and drive sales growth".

Globally, Stocard boasts of having "17 million users with a user base growing by half a million users, month on month".

"Of this, 2.2 million users are in Australia with this number increasing organically per month at a steady rate. Over 500 brands are using Stocard internationally to reach shoppers with loyalty offers, including major retailers such as the Woolworths Group, Wesfarmers and the Country Road Group."


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.


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