Tuesday, 14 September 2021 15:48

60+ Aussies increasingly digital: survey

By
Readly head of content Chris Couchman Readly head of content Chris Couchman

60-up Australians are following an increasingly digital lifestyle, according to a survey, and it's likely to stay that way post-pandemic.

Digital magazine app developer Readly and research firm YouGov looked at how COVID-19 has affected the seniors' lifestyle.

38% agreed that their lifestyle had become more digital, and 80% said they expected it to remain more digital post-pandemic. Only 6% expect to shift back to a less-digital way of life.

By comparison, 56% of people of all ages expect their current level of digitisation to continue, with 39% predicting they will do fewer things digitally.

The over-60s were also asked about the types of app they have tried for the first time during lockdown. The most common responses were:

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Shopping apps (18%)
Video apps (13%)
Food ordering (12%)
Social media (11%)
Film and series apps (10%)
Book and magazine apps (9%; NB, 29% of over-60s report reading more during restrictions)
Podcast apps (7%)
Gaming apps (6%)

“The pandemic has brought with it curiosity and knowledge about how the digital world can bring us closer to each other, optimise our well-being and make everyday life easier. It is fantastic to see how the older target group discovers reading apps like Readly as a source of everything from entertainment to news. We are also seeing the increase in readership across the gardening, home and DIY genres, which reflects our interests in more activities to do at home," said Readly head of content Chris Couchman.

“During the last 6 months there has also been a 30% increase in engagement with crosswords and sudoku on the platform, which we know is popular among the senior demographic.”

Turning to the future, 58% of the 60+ demographic said they are looking forward to travelling.

A total of 1070 interviews were conducted among Australians over the age of 18 during the period 17-24 June 2021.


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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