Monday, 24 June 2019 12:22

Health insurer nib launches Skill for Amazon Alexa

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Health insurance company nib is claiming a first for the Australian health insurance industry with the launch of nib Skill for Amazon Alexa, which is aimed at better connecting members to local health providers and health insurance information.

According to nib, with thousands of health providers across Australia, ranging from GPs and surgeons to dentists, many Australians find it difficult to navigate the health system and find the right provider.

Using voice recognition technology, nib says with Alexa both members and consumers will be able to ask Alexa to help locate a specific healthcare provider in their area, and also provide a daily health tip and assist with questions about their general health insurance information.

nib’s chief information officer Brendan Mills said by using the latest in technology they were able to create a simple way for consumers to access the information they need, just by asking “Alexa, launch nib”.

“At nib we’re always looking for new ways to empower our members to make better choices when it comes to their healthcare,” Mills said.

“Our Alexa Skill will help connect Australian households to our First Choice and MediGap network of providers simply by using their voice.

“This will provide them with ease of access to a broad network of doctors, specialists or dentists helping them to make more informed decisions when searching for the right health provider.”

nib said digital design and voice experience agency VERSA was a key driver in the development of nib’s "voice", creating a simple guided experience for its users.

“We worked with the nib project team to ensure that users would be able to get the most out of nib’s excellent provider network by simply asking,” said VERSA managing director, Jonny Clow.

“It’s an exciting time in Australia’s voice experience landscape when forward-thinking companies like nib are dedicated to improving their customers’ lives with exceptional initiatives like this.”

The first phase of nib’s Alexa Skill will allow users to access over 21,000 medical providers, including GPs and medical specialists included in nib’s MediGap network.

And users can also find more than 3800 ancillary providers such as dentists and optometrists, including their local nib dental and eye-care centres.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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