Named CarePilot, the site allows the aged to book trusted suppliers who provide a range of service and packages.
The online platform offers expert advice and user-friendly tools to select and book support services, stay organised, manage funds, and connect with family members.
It has been set up at a time when the federal government is looking to largely rid itself of the responsibility of providing such care to the elderly and ailing part of the population.
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However, the fees are much lower than those charged by the industry at large, allowing for expenditure of the savings on actual services and hours of care.
CarePilot generates its revenue through the advice it gives clients from its Care Managers and through helping to organise third-party services.
Dr Hanley said: "We want to make it safer, smarter, and simpler for families to find, fund and manage their in-home care. CarePilot gives families more choice and control, with less stress and greater value.
"Customers can have the confidence of choosing among trusted service providers for the support they need and they can draw on the support of our experts to connect them with publicly-funded services.”
He added: “Technology and innovation is the only way Australia will be able to tackle the challenges of our ageing population in a sustainable way. In-home care has many benefits and is often the best option for the elderly, but some people and families do not necessarily know the best way to find and book the services they want. CarePilot makes that easier.”