Wednesday, 05 August 2020 05:43

Global tablet shipments grow by 26% despite pandemic

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Global tablet shipments grow by 26% despite pandemic Image by Pexels from Pixabay

Global shipments of tablets reached 37.5 million units in the second quarter of 2020, a rise of 26% despite the ongoing pandemic, the technology analyst firm Canalys reports, adding that demand came from home users and office workers who needed access to basic computing power and larger screens in order to work from home or else to learn or entertain themselves.

The demand was also fed by dealers who provided financial incentives on devices and data to push tablet purchases, the company said in a blog post.

The leading tablet sellers all increased their sales due to the surge in demand and achieve shipments that are normally seen in the holiday season in the fourth quarter.

Apple's iPad shipments increased by 20% to take the top spot among tablet vendors, with more than 14 million units shipped.

Samsung stayed in second place, shipping seven million units for growth of 39%. Huawei took the third spot with shipments that were up 45% year-on-year.

canalys tablets2q20202

“Tablets enjoyed a renaissance in Q2 2020 because the devices tick so many boxes for remote work and education use,” said Canalys analyst Ishan Dutt.

“The ability to collaborate virtually as well as view and interact with digital content has become paramount, especially in the education space. The coronavirus pandemic has increased competition for communal screen access between household members forced to stay indoors.

"Tablets help overcome this problem by allowing each family member to have their own device. And they are more budget-friendly than desktops and notebooks.

"For users with greater productivity needs, the proliferation of detachable tablets has been a boon. These devices have gained traction as primary devices for work and it is vital to include them when evaluating the PC market as a whole. Apple and Lenovo’s recent success shows that having a tablet offering as a mainstream PC vendor is invaluable.”

canalys tablet 2q2020

Canalys senior analyst Ben Stanton said: “The channel and carrier ecosystem around tablets has also played a significant role in this stellar Q2 performance.

“Vendors and retailers in mature markets have offered massive discounts as part of their back-to-school promotions. They have also ramped up their capacity to manage online sales and delivery in the face of lockdown measures.

"Carriers have also taken important steps beyond just providing devices. For example, in the United States, AT&T offered 60 days of unlimited wireless data service for education-issued tablets to qualifying schools nationwide. In many mobile-first markets in Asia Pacific, where 4G connectivity is often cheaper and more reliable than broadband, having a wide range of connected tablet options has been vital to ensure remote education is possible.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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