Thursday, 10 December 2020 06:29

Apple stays ahead as global smartwatch shipments grow 6% in 3Q

Apple stays ahead as global smartwatch shipments grow 6% in 3Q Image by Free-Photos from Pixabay

Global smartwatch shipments grew 6% year-on-year in the third quarter of the year, with Apple remaining the leader and increasing its share by two percentage points, the technology analyst firm Counterpoint Research says.

Apple launched its first smartwatch aimed at the middle range during the quarter, with the Apple Watch SE making its appearance at a price below US$300 (A$403.7) and garnering a good deal of attention, Counterpoint senior analyst Sujeong Lim said.

Huawei took the second spot, with a 15% share, with newly launched models, especially those aimed at children, selling well. Samsung managed to move up to the third position, with its successful launch of the Galaxy Watch 3 taking it past B.B.K. Electronics' Imoo.

Lim said tn terms of sales, Apple’s position was even stronger. "In the third quarter, it achieved US$2.3 billion, nearly half of global smartwatch shipments and an 18% increase over the corresponding period last year," she said.

"Samsung had stagnated in 1H 2020. Since it appeals to fewer premium consumers compared to Apple, demand from its base was weaker during the pandemic.

"But it rebounded in the third quarter with the launch of the Galaxy Watch 3. In terms of revenues, Samsung grew 59% year-on-year and is expecting good growth momentum now.”

snartwatch 3q counter

As far as regions go, China managed to overtake North America after seven quarters, to become the market leader. The latter region had shown significant growth with the launch of the Apple Watch Series 4 and led since the fourth quarter of 2018.

In China, the sale of children's smartwatches had shown a big leap in the past, but the current growth momentum was coming in the regular segment, Counterpoint said.

Shipments to India grew 95% year-on-year, taking the country ahead of the Middle East and Africa region, and also the Latin American market.

“In India, local brand Noise is growing rapidly while realme, a Chinese brand familiar to Indian consumers, launched the Watch in the third quarter," Lim said.

"The country’s smartwatch market seems to have reached its first period of growth, thanks to the active expansion of brands. The market is expected to grow in earnest from the end of next year after recovering from COVID-19.”

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News