Lead Machine Pink 160x1200

Lead Machine green 160x1200

Lead Machine Pink 160x1200

Lead Machine green 160x1200

promote webinar 600x108 2

Thursday, 18 February 2021 15:53

IT’s New Mission in Australia

By Adrian Johnson
Adrian Johnson, VP and MD for Australia and New Zealand, Hitachi Vantara Adrian Johnson, VP and MD for Australia and New Zealand, Hitachi Vantara

Guest Opinion: Australian companies must shore up what worked in 2020 and focus on powering digital infrastructure with confidence, resilience and right-sized solutions

No one could foresee what 2020 had in store, but Australian businesses adapted and made it work. There were even those with the ingenuity and agility to thrive. Now it’s time to learn, build on successes and prepare for uncertainty on the horizon.

The new mission for IT leaders and IT pros is to enable their businesses to do the following with confidence and resilience:

  • Consume
  • Automate
  • Modernise
  • Cloudify
  • Scale Out

You may have already been on that path pre-Covid and now it’s time to get back to it, even as we’re still dealing with the impacts of the pandemic. This year can’t just be about recovery and gap-filling, because time and technology march on.

4 Focus Areas for IT in 2021

1: Re-Assess Priorities

Pre-Covid, common infrastructure priorities spanned region, industry sector and company size. Everyone was dealing with data volume growth. Many wished for new consumption models and flexible solutions to suit actual usage requirements. Cost management with a shift to opex was a common thread.

In 2020, the focus was on rapidly adapting to a world suddenly gone remote, and rapidly increasing digital capabilities. But seamless access to data and applications was a priority even before that. Cloud usage was already on the rise amid a growing realisation that a Hybrid Cloud model creates greater balance, savings and efficiencies. In 2019, Gartner was already forecasting exponential growth in cloud services and as-a-Service over the next few years. Digital transformation that was already needed, was sped up. We all felt that.

It’s been almost a year since Covid-19 hit Australia and the focus is shifting to priorities like supporting a hybrid workforce vs a remote workforce, resiliency vs capacity, operational efficiency, securing data, and continuing to meet the increasing demands being placed on infrastructure with IT agility and speed. What are your new priorities?

2: Identify Right-sized Solutions for Australian Businesses

Size matters, when it comes to IT infrastructure because it impacts requirements and budget availability. But mid-size businesses rely on business-critical applications as much as the largest of enterprise organisations do. They have ramped up to handle remote work, conducting business online and adding digital services and options, just like the largest of conglomerates have. Some were quicker to market with pivots and innovations, thanks to their smaller size and agility.

This is a critical point here in Australia because global vendors tend to talk about solutions for “mid-size businesses” by the standards of larger markets. Depending on the segment definition, even large Australian companies can fall into the mid-size category.

Look for solutions that offer the kind of resiliency, low latency, high performance and cost-effective storage the “large enterprise” category enjoys. Prioritise right-sized, next-generation options for BC/DR. Demand flexible options, pricing and consumption models designed for mid-size use cases.

[For help Reimagining midrange storage for business resilience and success in the digital era, Register Now for an IDC and Hitachi Vantara webinar scheduled for THU 25th February.]


Hitzchi Vantara in Article image


3: Enable a Hybrid Workforce

The phrase “support a rapid move to remote working” does not begin to explain all that Australian organisations had to do to make remote work, work.

Now we’re almost as quickly evolving to support a hybrid workforce that still hasn’t finished changing. Will employees come back to the office full time? Will most split their time between the office and home? Will your business go completely remote? What processes and tools do you need to embed good employee data management practices regardless of where they are working? Decisions that are made now are subject to change, depending on Covid19, the vaccine rollout, and your own organisation’s implications like leases, costs and productivity requirements.

Customers and employees still expect to be able to access data, applications and services in the quickest way possible, with as few bottlenecks as possible to ensure efficiency and productivity.

The challenge will continue to be one of complex data management, as you determine where and how best to store and protect it, while making it as accessible as it needs to be. Progressing your hybrid cloud infrastructure is the way forward to supporting the new hybrid model.

4: Make Australian Companies more Resilient

 Dealing with a pandemic, through shutdowns, lockdowns, quarantines, remote work and border closures, has revealed to many C-suites and IT teams that their business continuity plans need work.

Australian IT teams must be on a mission to better prepare their organisations, with wide-ranging contingency plans for continuous operations, data access and protection. Now that you’ve observed pandemic situations where people were not allowed to enter the workplace – or the data centre – you must prioritise business continuity measures that can be managed remotely. 

It’s no longer necessary for organisations to be satisfied with two-site DR architecture. Thanks to technological advances in storage-based data services, including active-active storage clustering and highly efficient long-distance replication, there is a better way, even for mid-size organisations that have requirements for always-on operations but don’t have large enterprise budgets.

3-data-center (3DC) architectures dramatically improve protection against permanent data loss and corruption of data, provide the foundation for much faster system recovery and can even mitigate the need for recovery.

IT infrastructure priorities evolve but one thing hasn’t changed.

Australian businesses need strategies and technology partners to help them achieve real digital transformation, so they can continue to progress and innovate.

To hear from IDC and Hitachi Vantara on how you can reimagine midrange storage for resilience and success in the digital era, Register Now for our IDC Analyze The Future Webinar scheduled for 4pm AEST on Thursday 25th February 2021.

To discuss your infrastructure and storage needs, contact Hitachi Vantara.

About Adrian Johnson

A 20+ year IT industry veteran, Adrian Johnson is Vice President and Managing Director for Australia and New Zealand (ANZ) at Hitachi Vantara. Based in Sydney, Adrian is tasked with fostering Hitachi Vantara's partner ecosystem in support of the digital-led transformation of organisations across the region. 

About Hitachi Vantara  

Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what’s now to what’s next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value. www.hitachivantara.com

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News