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Thursday, 18 March 2021 12:19

How To Create A Great First Impression With Your Business

By Guest Writer

Guest Opinion: In business, first impressions are everything. You have one chance to make a great first impression on your clients and you need to ensure that you get it right. Putting forward a positive, energetic, professional company image will help to build credibility in your brand moving forward. With more trust around your offerings, you will be able to increase sales and gain a firm foothold in the market. 

To make the best possible first impression on your clients, the key is to be open, transparent and show that you care about their needs. Customers understand when they are being looked after and are often willing to pay more for a product or service from a reputable company that looks after it’s customers. Making a positive first impression on your customers will help you to establish a strong, trusting relationship with your customer from your very first interaction. 

Let’s take a look at how you can create a great first impression with your business to ensure that your company stands out from the competition. 

Focus On Professionalism 

Even if you are a sole trader, running a small home-based business, you need to put forth a professional image of your company. Consumers don’t want to work with amateur operators, they want to work with professional businesses with a solid reputation. Using tools such as MYOB invoicing software, you can create professional invoices, which will also encourage your clients to pay quickly as they will see your business as a professional entity that is to be taken seriously. From creating a slick professional business website to the design of your business cars, your letterheads, staff uniforms and branding, there is a lot that you can do to make your business look more professional. 

Make It Easy To Be Found

Whether your clients are looking for your physical business premises or they are looking for you online, you need to ensure that they can locate your business with ease. If customers cannot find your business address, contact details or premises, it will create a bad impression from the very beginning. Make sure that your contact details, business address, opening hours and directions to your business premises are clearly listed in your GMB Listing, on your website and on your social media channels. 

Avoid Using Automated Messages

To make a positive impression on your clients, you need to show them that you care about their needs and that you are there for them. Nothing is more frustrating for consumers than ending up in an endless cycle of automated pre-recorded messages that don’t answer their questions. When your customers get through to your business and can speak to a human being instead of a machine, they will, naturally, have a more positive experience of your company. 

Redesign Your Reception Area

When your clients visit your business premises, the first interaction they will have with your company will be the reception area. Invest in redesigning your reception area to ensure that you make the right impression on your clients. Fitting the space out with comfortable, sophisticated furniture, offering premium coffee, including branding and hiring a friendly receptionist will help to make the right impression on your client the moment they walk through the door. 

Put Your Best Foot Forward And Make A Positive First Impression

It’s said that in business, you have just seven seconds to make a first impression on your clients. Within that short-timeframe, your client will already have formulated an opinion of your company that can take a lot of work to change. Ensuring that this first impression is positive is crucial to the success of your business going forward. Take the time to make sure that you put your best foot forward and make a positive first impression on your clients to establish your business as a trustworthy, dependable offering in your niche. 


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