The research reveals that while people are putting more thought behind how they spend their money, they are more likely to cut back on other activities such as buying clothing (52%), going out for drinks and dinner (56%) and traveling (45%) more.
“Undoubtedly people are becoming more conscious of where they’re spending as we witness a rise in inflation and cost of living globally,” said Zhong Xu, CEO and Co-founder of Deliverect. “The research findings may be surprising to some, but evidently people are continuing to prioritize and enjoy the convenience of takeaway and food delivery - yet their expectations continue to rise. Quality, consistency, and speed will help restaurants stand out from the crowd. Technology is here to help the food service community manage everything that goes into digital orders to come out more profitable and operationally savvy than before.”
Quality Above All Else
As people watch their spending, they are putting great taste and ingredients at the forefront of their ordering decisions. Over two thirds (64%) of people say the taste of food is more important when watching their spending, as is the quality of restaurant ingredients (59%). People are also looking for social proof before selecting where to eat, with nearly just over half (51%) saying restaurant ratings/customer reviews are now more important than ever. Overall, the top reason customers would order from a restaurant again is because of its good quality of food (60%). Consumers are also looking for a variety of great menu choices, with people selecting a restaurant for delivery or takeaway if it has a variety of menu offerings (30%).
Fast, Seamless Delivery Influencing Choice
Another important element for customers is quick, streamlined deliveries. Fast delivery is likely to encourage people to order from a restaurant again (38%), as is food arriving at the proper temperature (34%). Thirty-three percent of customers are also likely to choose from one restaurant over another due to a quicker delivery time, and 36% of people will select a restaurant due to its proximity/convenient location. Thirty-five percent of people also agree that 21-30 minutes is the maximum average time to wait for their order to arrive.
Multiple Delivery Options Driving Orders
Consumers trust delivery apps to deliver the best value and experience for their money today. Nearly one-third (27%) of people find ordering food from a restaurant via apps such as Deliveroo, Uber Eats, JustEat, Grubhub, Seamless, DoorDash the most reliable, followed very closely by ordering directly from the restaurant (38%). Just over 18% only trust picking up takeaway directly from a restaurant.
According to Brad Martin, Head of Digital for Craveable Brands, which owns iconic brands Red Rooster, Oporto and Chicken Treat, “Deliverect has helped us drive massive improvement in our delivery operations. Not only has menu management been simplified, but pushing orders direct to our POS has resulted in less time wasted juggling orders across multiple systems as well as improving order accuracy for customers.”
This research follows Deliverect’s findings on consumer sustainability preferences and marks the launch of its ongoing research series, Food for Thought. The series will continue examining consumer preferences and habits to identify opportunities and priorities for the restaurant industry to thrive.
Deliverect is a SaaS company that simplifies online food delivery management. It seamlessly integrates online orders from food delivery channels (Uber Eats, Doordash, Just Eat Takeaway.com, etc.), allowing 25,000 establishments to improve operational service and increase customer satisfaction. Operating in over 40 markets around the world, Deliverect is trusted by restaurants and FMCGs companies such as Taco Bell, Burger King, and Unilever, as well as small and midsize restaurants and dark kitchens around the world. To find out more information, visitwww.deliverect.com.