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Wednesday, 13 April 2022 10:01

How to build backlinks Google will surely love

By Outreach Monks

GUEST OPINION: Backlinks are the cornerstone of SEO success as they have the potential to improve the website's rankings. More importantly, the fuel brand authority of your business by associating your website with topically relevant and authoritative sources.

Quality backlinks serve as trust signals that Google follows for the long run. But quality is the word that matters the most as you cannot expect random backlinks to get the desired outcomes. You have to invest in ones that Google surely loves. While there is no proven formula to create them, you can follow some easy strategies to build the best ones. Here are some tried and tested link-building strategies you can rely on.

Opt for audience-first guest blogging

Guest blogging has been around for ages, and SEO professionals trust this technique for yielding measurable and sustainable results. But you cannot shoot in the dark and expect to hit the bull's eye every time. Experts at Outreach Monks recommend opting for audience-first guest blogging to go the extra mile with the strategy. Essentially, it is about finding the relevant blogs that attract your target audience and getting your content published on them. Think beyond looking for high authority and niche-relevant websites when you prospect for guest-blogging. Create your target persona and identify the sites they are likely to follow. You can also check the competitor backlinks to find relevant publications.

Invest in resource pages

If you want Google to prioritize your backlinks, invest in resource page link building. It is about aligning your content topics with linkable audiences. These are groups of curators likely to link to the informative resources on the web. A quick Google search for the topics your audience will be hungry for gives you a good idea for creating resource pages. Besides picking the apt topics, you must provide long-form and in-depth content to cover answers to every possible question of the audience. The more your resource page content offers, the greater number of backlinks it is likely to attract.

Build strategic content partnerships

Strategic content partnerships take you a long way with building backlinks that Google will love. The best part is that you capitalize on the authority and following of your partners and make quick gains without a lot of work. The strategy involves exchanging backlinks reciprocally with like-minded niche blogs. Remember to ensure that these exchanges are natural and with no manipulation, or you may end up getting a penalty sooner than later. Look for partnering with industry blogs having similar domain authority to gain mutual benefits by exchanging links without going on the wrong side of Google guidelines.

Promote infographics

Investing in infographics is another good option to impress Google with quality backlinks. These content pieces are great for generating traffic and social shares for websites. Infographics present content in an attractive format, so they are more likely to attract attention.  When people like and share these pieces, Google gets positive trust signals. As a result, it gives your ranking a boost. Good promotion is the only way you can make good content click with the audience and get attention from search engines. Look for publishing partners to give your infographics the reach and exposure they deserve.

Diversify content formats

Infographics give you a good start with content diversification, but you must think beyond them. Diversity in your content and backlinks is another effective measure to get into the good books of Google. You can write listicles, why posts, and how-to posts to attract quality backlinks for your websites. Informative videos also make a great way to get more with less. People love to link with quality content in unique formats, and these genuine backlinks are enough to impress Google to push your website higher on the search rankings.

Replicate competitors' best backlinks

Replicating the best backlinks of your competitor is another smart way to go the extra mile with your link-building efforts. They may have hundreds of them, so it may seem like a lot of work. You can collaborate with an SEO agency for the task. Many leading agencies work with white label link building partners who are great at securing high-quality editorial links for their clients. You can rely on them to create a comprehensive link profile that takes your website on par with the competitors. Even as they replicate competitor links, these experts make sure they do not lag on the quality front.

There's a difference between building backlinks and creating one Google loves. Remember not to focus on numbers because they do not ensure the success of your SEO plan. Everything boils down to quality, as it is the most important factor for search engines. A mix of these tactics can get you the desired results. Let experts choose the best backlink strategies for your business and take your website a notch higher.

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