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Tuesday, 14 December 2021 11:27

Cloud forecast for 2022 – digital connectivity will increase

By Manoj Kalyanaraman, vice president of product and engineering, BitTitan
BitTitan vice president of product and engineering Manoj Kalyanaraman BitTitan vice president of product and engineering Manoj Kalyanaraman

GUEST OPINION: As the world spins towards 2022, it is clear that the new year will see our reliance on cloud technologies becoming more vital than ever before.

Advances with the cloud and its offerings will make a significant impact on how the coming year takes shape. Our crystal ball reveals an opportunity to forecast trends and grasp developments already taking shape. Here are five trends I expect to see in 2022.

1. One stop for multiple apps

We’re witnessing the hegemony of cloud applications. For instance, if I’m using Microsoft to provide my mail and collaboration tools, my company is more inclined to use its CRM offerings. If I’m a Salesforce fan, my organisation or department will likely turn to Slack for chat and communications. What’s increasingly in play is the power in choices and the versatility of applications.

That’s why, as businesses move more onto the cloud, the idea of a single vendor providing multiple applications is gaining currency, especially at large organisations.

We’re seeing Microsoft, Google, Amazon and other prominent SaaS players offering multiple capabilities under their umbrella. Or single-app vendors will be acquired by larger vendors to help build out their tech stack. It’s an extension of the idea of total convenience: the value of one-stop shopping. Becoming a multi-app vendor can result in a company broadening its support and service offerings.

2. Governments invest more in the cloud

Government agencies are significant users of data and computing. But they’ve been relatively late adopters of the cloud due to heightened concerns over information security and risk management. However, given the scale and efficiency that Microsoft and other cloud providers have built into public clouds for private companies, governments are starting to invest more in the cloud.

Amazon Web Services, IBM, Salesforce and others have tailored cloud services to meet the unique needs of government organisations, adhering to FedRAMP (the Federal Risk and Authorisation Management Program) guidelines around security assessment, authorisation and monitoring for cloud products and services. Public cloud providers will broaden their offerings to government organisations as widespread cloud reliance deepens.

3. A new corporate priority

There is a new emphasis on sustainability, and environmental, social and governance (ESG) matters for many businesses. Investors monitor how tech companies and corporate leaders handle not just environmental issues but also governance matters.

Are companies socially progressive in terms of social justice movements? And where are companies investing internationally? Is there any disconnect between a company’s values and its mission as a business or among employee morale? These factors can all influence investor decision-making.

Given this, more companies are prioritising sustainability goals and factoring ESG into their business planning. There are even sustainability funds where retail investors can invest in companies high on sustainability principles, hoping they have a higher long-term return — doing well by doing good.

The sustainability model bears examination as something beyond an eco-related phenomenon. The increased focus on ESG is happening with greater frequency, and we expect it to continue in 2022.

4. The hybrid workplace grows

The world of work is flattening even more. We’ll see workers returning to the office, but not back to their old ways of work. The increasing availability of coronavirus vaccines has made office work real again, but businesses and employees have adjusted to remote work. Working from home will be with us for the foreseeable future, as pandemic conditions linger and employees place new priorities on time management and work-life balance.

Consequently we will end up with a hybrid model embracing both working from home and the office. Depending on employee flexibility with varying time zones, workers and prospective new hires will begin to be more remotely available.

5. The return of in-person conferences

In-person events will or will not fully manifest itself in 2022. Yet the stage is set for live conferences and events to mount a serious comeback, partly inspired by teleconferencing fatigue.

The frequency and scale of in-person conferences and events will start small. Still, gradually, and coincidentally with advances in the control of COVID, we’ll see more events with growing audiences. It won’t be a football stadium’s worth of attendees, but more than can fit on a screen for a Teams or Zoom call.


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