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Wednesday, 06 July 2022 21:54

4 Essential SEO ranking factors that you must know

By Guest Writer

GUEST OPINION: SEO is the most important thing you must focus on if you want to build your influence and get more sales online. The best thing about SEO is that it allows you to get discovered by your target audience. The easier it is for your customers to find, the more chances you have for making profits online.

It’s a common misconception that improving the SEO of a website is “tedious” and “time-consuming.” However, if you follow the right tips, you can easily improve your website’s SERP rankings in no time. Keep reading this blog to find four important SEO rankings you shouldn’t ignore.

1.    An SEO-friendly website

Adopting any SEO strategies won’t affect the SERP rankings of your website if you don’t make your website SEO-friendly. Following the SEO guidelines set by search engines gets your website noticed by search engine bots and increases your chances of ranking higher on SERPs.

Make sure you choose the best web hosting that is speedy and reliable. You can choose an affordable and cheap web hosting in Australia, so your website loads up quickly. Other than that, you should also follow On-Page and Technical SEO best practices to optimize your website for SEO.

2.    Authoritative content

You have to optimize your website for important keywords in your specific niche to get your website featured on top of SERPs. The best way to optimize for such keywords is by publishing high-quality content on your website.

Many people think content creation is a difficult task requiring a lot of effort. There’s no denying that producing authoritative content requires your full attention, but you can teach yourself how to do it properly.

You can hire a content marketing agency to get high-quality content if you don’t have time to write the content yourself.

3.    High-quality backlinks

Backlinks play an important role in placing a website on top of SERPs. Tons of backlinks acquired from authoritative websites prove that established publishers trust your website.

Getting backlinks for your website is a lengthy process. However, to get your website featured on the first page of Google and other search engines, you must build as many high-quality backlinks as possible.

Here are some of the best backlinking strategies you can adopt:

  • Guest posting
  • HARO link building
  • Skyscraper technique
  • Reciprocal link building
  • Influencer marketing

4.    Mobile-friendliness

According to data published by Statista, around half of the web traffic comes from smartphones. The huge number of mobile users and their influence on web traffic requires you to optimize your website for smartphone users.

Most websites “out of the box” are not fit to display on a smartphone properly. It is important to identify how you can optimize your website for smartphone users, otherwise, you won’t be able to cater to mobile users. Here are some tips for mobile-friendliness you should adopt:

  • Choose a simple design for your website.
  • Publish short content on your web pages.
  • Decrease the loading time of your website.
  • Keep your web pages responsive for all users.
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