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Wednesday, 06 July 2022 13:21

3 Reasons why your local business needs a mobile optimised website

By Carol Trehearn

GUEST OPINION: By this point in time, most businesses of any size, online or local establishments, know the importance of having an online presence. However, there are some things local brick-and-mortar businesses should know about having a mobile-friendly website. There are several reasons why a mobile-optimised website is to your advantage and if you have a site that is not optimised for the mobile user, it actually might be working against you!

1. Google Set the Stage

Way back in 2015 and 2016, Google set the stage for responsive websites. They listened to users who were frustrated with websites that couldn’t be viewed well on a small mobile device and so they updated their algorithms that soon became known as “Mobilegeddon.” If a website wasn’t responsive, meaning it couldn’t be scaled down to be viewed well on a mobile device, it just didn’t rank well in the SERPs, Search Engine Results Pages. Contrary to the misinformation out there, it doesn’t mean they won’t index your site, but it will be way, way down the list. They have a mobile first policy built into their algorithm.

2. Most People Search for Local Businesses Online

Taking Mobilegeddon a step further, this is why it is imperative for you to focus on a mobile-friendly website. Did you know that more people search for local businesses from their mobile phones than from any other device or in any other way? That’s how you will be found if you consider using local web development agencies such as this WordPress agency Birmingham. They know the local market and can not only design an amazing responsive WordPress theme for your business but can cater to the local market in terms of SEO. Of course, any web development agency can run data analytics in the terms most often searched for, but targeting local traffic carries nuances that local SEO specialists do best. They do, after all, speak the local idioms!

3. The Right Audience for SMS Push Notifications

Then there is the fact that you’ve already got their attention on a mobile device so why not ask for consent to send special product and sales notifications? It’s a ready-made local audience and those notifications will serve to do more than just sell an occasional product or service. The more push notifications your market receives, the more ingrained your brand will become in their subconscious mind. You want them to think of you whenever they are searching for something you have to offer. There you go! Instant brand recognition.

These are just the highlights of why it is important for your local business to have a mobile-optimised website. Yes, a website is important but if you are a local establishment catering primarily to a local market, then you need to get to them where they can be found. That would be on their mobile devices. The right web development agency can create an amazing bespoke WordPress theme that is responsive, and graphically designed for your brand and they can even manage your site for you so that you can do what you do best. They’ll get them in the doors, now you close the sale. How’s that for a mobile optimised site? It’s local teamwork at its finest!

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