Monday, 27 June 2022 12:01

iTWireTV Interview: Mobiquity's Gustavo Quiroga talks digital transformation, strategy, friction and avoiding tech debt

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GUEST INTERVIEW: Smoothing digital friction, avoiding tech debt and streamlining digital transformation are just some of the services that Mobiquity offers, with the company's APAC GM, Gustavo Quiroga, joined iTWireTV to explain it all ahead of FY23.

Gartner estimates IT spend in Australia is projected to exceed A$109 billion this year, an increase of 6.5% over 2021. However, such investments clearly need a strong ROI.

With technology and digital solutions continuously maturing and reaching ever smoother levels of sophistication, it's no surprise to see CTOs and key decision makers assessing the trials and tribulations of tech solutions enlisted in FY22 as they evaluate what's in store for FY23.

Mobiquity is a digital service consultancy part of Hexaware, thrives on the ethos that "every immersive experience has a digital product at its core."

A business developed to eliminate frictions in customer experience, Mobiquity helps businesses design, build and market digital products that create the experiences your customers want. It believes this will provide the differentiation you need to maximise brand gravity and in turn maximise the ROI on your tech stack.

Mobiquity notes part of its mission is to eliminate digital friction, the company’s specialist team focuses on developing holistic digital strategies. This in turn helps eliminate tech debt — a cost it claims that most businesses will continue to wear without customer-centric digital strategies in play.

The right strategies help businesses accelerate innovation and Mobiquity helps organisations go-to-market faster and cheaper. Using the company’s tried and tested Digital Traction Model as a basis, Mobiquity leverages human insight, data and a best-practice technology stack, to transform points of friction into sparks of innovation. 

To guide their tech stack recommendations to clients, the company has created its own EMEA & APAC Technology Radar that provides best-practice technologies used across different engineering competencies to seamless, integrated solutions.

So, what makes Mobiquity different? 

Gustavo Quiroga, the General Manager for Mobiquity in APAC says that at Mobiquity “digital transformation represents a shift away from product and places to experience and spaces. We look at transformation through the lens of the customer, and address the way in which we consume brand offerings. At Mobiquity, we see our role in this regard as helping organisations accelerate innovation to the speed of customer.” 

To delve into this topic further, we spoke with Gus in a video interview that you can find embedded directly below, after which is a summary of the topics we spoke about, and a couple of Mobiquity's videos from its YouTube channel.

  • Gus explains what tech debt is and how Mobiquity works with its customers to eliminate this debt through a holistic approach to digital strategy

  • Hear some examples of projects the company has worked on and some of its customers, how it has helped eliminate digital friction, the customer onboarding process, and the EMEA and APAC Technology Radar.

  • Gus also draws on his own history in the world of tech. As the former Microsoft and IBM Director he shares memories of his first computer, how he sees Mobiquity evolving over the next couple of years, and what the industry might look like in the 2030s when the Metaverse is meant to be commonplace.

So, please watch the video above with Gus to learn more!

Here are a couple of Mobiquity's recent videos published at its YouTube channel:

Creating Brand Gravity

'Making of' the Mobiquity Milestones 10 Year Anniversary

Read 2682 times

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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