Are you leveraging LinkedIn to build a quality sales pipeline to sell complex, high-value technology solutions and services? Are you strategically harnessing the platform’s full potential to achieve better results and return on investment?
In this insightful event—delivered by the managing director of The Recognition Group, Adam Benson, one of Australia’s most experienced B2B communication and marketing leaders—you’ll learn how to get the most out of LinkedIn as a marketing and lead generation tool, including:
- building company pages and leveraging them properly
- optimising individual LinkedIn profiles to improve prospect engagement
- building and curating your professional network, the right way
- understanding the full range of paid LinkedIn marketing tools (and when to use them)
- understanding LinkedIn lead capture forms
- reviewing LinkedIn campaign results
- combining LinkedIn with re-targeting to boost results.
Date: Wednesday 14 July 2021
Time: 12:00-1:00pm (AEST)
Location: Virtual event
Register for this event here.
About the speaker:
Adam Benson has worked in B2B marketing and communications for more than 25 years. He consults to global and local organisations, helping them with strategy development and marketing program design. He is a Fellow of the Public Relations Institute of Australia (PRIA) and managing director of The Recognition Group.
About The Recognition Group:
The Recognition Group is a family of PR and marketing specialists operating across three separate agencies. It includes Recognition PR, a B2B public relations consultancy; Write Away Communication, an industrial, trade and lifestyle public relations consultancy; and Outsource, a specialist B2B marketing services provider.
The Recognition Group provides a range of services from strategic consulting, media training and content creation, to social media management, graphic design and full-scale marketing program execution. The Recognition Group works together and across its three agencies to provide integrated communications and marketing programs for clients.