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Thursday, 23 September 2021 08:57

Do I need exact match social media handles for my business?

By Guest Writer
Do I need exact match social media handles for my business? Pixelkult on Wunderstock

GUEST OPINION: With billions of active social media accounts, it is no surprise that most usernames are seemingly taken when you register them. It doesn’t matter how unique your business name is; somewhere, someone has already thought of the name. So, just how important is a matching social media handle for your business?

If you’re browsing the annual list of Forbes 50 fastest-growing start-ups, it may surprise you to learn that most companies don’t have exact matches throughout their social media. Only 20% of the start-ups have an exact match across the board. But it’s not just social media accounts that come across mismatched and disconnected. Trying to attach those social media handles to your domain name is virtually impossible too.

Do Matching Usernames Matter?

Although it helps connect users to new social media accounts, it’s not imperative to have matching handles. If anything, matching handles are more of an aesthetic thing than anything else. Search functionality on social media allows both username and profile name. This means your customers can search by your company name and connect with your account.

Knowing this information is essential. It serves as an important reminder that a business name (rather than the social media handle) is critical in social media. Ensure your company name is easy to spell, simple to say, and memorable. Remember, you don’t need an exact match to find an account online—you simply need to connect the company name with the profile.

Customers Will Find You

A committed customer is going to find your company, whether you want them to or not. Customers have the ability to search, hunt, and find a business they want to work with, mainly if you’ve served them before. Don’t believe us? Think back to the time you forgot that fantastic Indian restaurant you tried with your family. When you drew a blank on their name, you probably went to Google to track them down. Your customers are the same way. If they like your products, they’ll find you online.

How to find matching social media handles

When you’re first starting, matching accounts can be a simplified way of connecting with your customers. This simplification is particularly true if the usernames match the domain name. Although incredibly difficult, automated tools like a user name checker can simplify the search process. These platforms are designed to search through social media accounts and determine whether a name is available or is taken with the click of a button. If you’re committed to finding matching usernames, this should be your first stop in the brainstorming process. If you’re trying to find a username that matches the domain name, try to perform all steps simultaneously (check both the domain availability and the social network platforms at the same time).

Tips for Saving Your Social Media Handles

When your exact matches are taken, finding a suitable alternative can make all the difference. Remember, you want to create a username and start building your brand. Overthinking the process can take time and energy away from other important things.

Include Relevant Phrases or Words

Improve customer recall and attention with a simple phrase or action on the username. These can include short sentences or a customer greeting. Some examples include the words: go, enjoy, find, discover, or engage.

Consider adding your domain extension to the username

If you’re looking to build the domain into your branding, adding the domain extension to your username is the perfect solution. Most social media platforms allow periods within the usernames, giving you a professional handle without shifting from your company brand.

Include Your Company’s Industry

By taking a few keywords from your industry, you’ll create a powerful username that describes both the company and the focus together. These words can describe the industry, what you do within the industry, or how your company is connected to the niche. These keywords also function for search engine optimization and social media searching. For example, usernames with ‘photography’ are more likely to appear in search results over business names.

Add Creativity to Your Handle

Usernames don’t have to be stuffy and dull to be effective. Standing out above the competition can be as simple as adding personality to your handle. Don’t be afraid of deviating from your domain name when it comes to social media; it’s a second opportunity to have fun, get creative, and stand out. After all, there’s nothing worse than being known as @CarSales93 when you could embrace @UsedCarCaptain instead. 

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