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Monday, 13 September 2021 16:55

Creative hybrid event production tips to improve your online event

By Guest Writer

Guest Opinion: Choosing the right technology for your virtual event services is critical to provide your attendees with an exciting, immersive experience.

With the world restoring some semblance of normalcy, many businesses are eager to reintroduce in-person elements to their virtual events and vice versa to create a hybrid event experience.

What Is A Hybrid Event?

A hybrid event is a combination of a conventional in-person event and an online virtual engagement. Guests can attend the event in person, but they can also engage virtually if they are unable to attend in person. By including a fully virtualised component to physical events, hybrid events provide greater connectivity and inclusiveness.

Depending on the hybrid event production you choose, events can also incorporate a range of online activities for virtual participants, such as discussion forums, webinars or weblogs, live feeds/commentaries, and even media platforms.

Hybrid events provide an exhilarating environment for organisers and companies alike, allowing them to offer something new, designs, technology, and content to the spotlight. 

Why Hybrid Events Are The Future Of Event Production?

Many people now feel that virtual meetings are here to stay and that most of the in-person engagements they are planning will have to include some sort of online element.

As corporations resort to in-person gatherings, they will seek to combine the finest aspects of conventional events with online virtual event management to build bigger, more successful hybrid events in the future.

As a result, hybrid events will become increasingly prevalent and successful as organisers and participants have first-hand exposure to the perks of attending both an online and conventional event.

Elevate Your Hybrid Event Production With These Innovative Tips

Hosting an effective and productive hybrid event, like any other event, involves intensive planning, layout, organisation, and execution.

The challenge with hybrid events and meetings is making them as interesting and gratifying for those who participate remotely as they are for those who are physically there.

To accomplish that in the virtual world, some additional preparation and the right event equipment are required. With the ideal hybrid event services and platform, you can guarantee that both physical and digital guests have a good experience.

Hosting a creative hybrid event is a difficult task, however, there are some helpful tips you can use to increase virtual attendee involvement, increase brand recognition, and achieve your event objectives.

1.     Customised Content

The plethora of platforms, techniques, and digital gizmos presently available to execute a hybrid event can easily overwhelm organisers. One of the benefits of organising a hybrid event is that it provides you with a tremendous source of promotional and customised content without requiring any more effort.

  • It is as simple as asking your intended audience what they like. Try polling previous event participants to see whether they would want an in-person event or a broadcast and what they expect from the event.
  • Only once you've established a clear knowledge of attendee preferences should you assess if both in-person and remote participation is necessary, and then locate the best technology to combine both.
  • Be it a conference, webinar, or live performance, the ability to mix elevated live-stream and pre-recorded footage are critical, but you also require leeway in terms of event formats and content distribution choices.
  • You can hold breakout sessions and other brief sessions — real-time screen sharing and other technologies such as live chat, discussions, and one-on-one video conversations can build a genuine interaction between your attendees and advertisers.
  • Using bits from a broadcast or photographs from a hybrid webcast to build up your marketing content is a simple way to get started. Provide previews for upcoming events or add video snippets in your after-event blog article.

2.     Entertainment

With all the advantages of online events and the simplicity with which you can incorporate activities and live performances to involve both your in-person and virtual guests, you can confidently tackle hybrid events.

  • It's necessary to keep in mind to add live broadcasts of artists to keep your guests entertained no matter where they are. The perfect artist will assist to generate enthusiasm for your event and boost the number of individuals who would like to attend.
  • Incorporating various sorts of games into your event may boost engagement by engrossing your audience deeper into your session while also providing some entertainment.
  • Gamification may be as easy as generating a scoreboard that shows who is the most engaged during your event, building a social media image connected to your event's aims, or even forming virtual/in-person teams to participate in puzzles or quizzes based on event material.
  • Offering awards, bonuses, or other benefits for involvement boosts collaboration and productivity.

3.     Networking Opportunities

Networking is essential for virtual participants. It is necessary to establish and provide other means for them to engage with each other because they cannot see each other in person.

  • Consider using hybrid event solutions and technology with multiple audiences and session settings, as well as dynamic event features, to boost engagement among your advertisers, vendors, and guests.
  • Incorporating a chat function is a common approach for attendees to network; but your event must include segments dedicated solely to networking, giving guests ample time to get to know other participants.
  • You may even use a platform that connects individuals with similar experiences or hobbies to aid with the networking aspect of your event.
  • An automatic digital quiz or short poll will keep your audience engaged with you before, during, and then after your event.
  • Chatbots can respond to inquiries, stay in touch with guests, and offer required information. They may also save you time and effort by handling high-volume questions, enabling you to work on keeping your audience satisfied.
  • Your live event video footage can be shared all year. This provides for additional networking possibilities as well as the extension and deepening of interactions among your viewers, partners, and collaborators.

4.     Live Q&A Sessions

The real issue of hybrid events is enabling engagement between virtual and in-person attendees.

  • Tackling the conundrum might entail putting a screen onstage to let distant guests participate in a session or pose questions, or offering personal tablets to in-person guests for one-on-one interactions with virtual participants.
  • Switching between in-person and virtual groups as questions are asked is a fantastic approach to bring the audiences together, regardless of geography.
  • You may even broadcast the communication on stage so that everyone can see what's being discussed.
  • Furthermore, some applications allow you to encourage the in-person audience to join the online conversation, highlight queries by enabling viewers to poll on the top questions and permit both private inquiries and public opinions.
  • Drawing the audiences together afterwards for a discussion panel is a great approach to combine their experiences.

Conclusion

To help your hybrid event production succeed, you will need a variety of management products that make it simpler to plan, advertise, and execute strategies. It is essential to implement and incorporate these virtual event concepts into your hybrid event. If you use these ideas, your attendees will be more involved, knowledgeable, and enthusiastic to be a part of your event.


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