Thursday, 30 June 2022 08:47

Online journalism practice should consider the audience and abide to an updated code of practice, ACMA urges

By

Broadcasters and other professional content providers should address the expectations of today’s audiences and update their codes of practice and develop new rules—no matter how they consume content, declares a new position paper published by the Australian Communications and Media Authority.

The paper was based on ACMA’s regulatory monitoring, compliance and research activities, existing industry safeguards, findings of previous government reviews, and broader public discourse on community standards, ACMA chair Nerida O’Loughlin said.

“We identify important safeguards on issues such as accuracy and impartiality, transparency of commercial interests, privacy, and dealing with highly distressing content,” she said.

“Co-regulation currently sits at the heart of TV and radio content regulation in Australia. It is incumbent on the broadcasting industry to effectively deliver on co-regulation to maintain the confidence of audiences and the broader community,” she stated.

“We therefore expect broadcasters will take this research into account when reviewing and updating their respective co-regulatory codes of practice,” said O’Loughlin.

According to ACMA, the position paper comes timely when Australians are watching more on-demand content.

In June 2021, 58% of adults used online subscription video services in a given week, compared to 54% who viewed free-to-air television.

More Australians were watching broadcasters’ own catch-up or on-demand services with 37% of adults reporting they had accessed these services in the previous seven days, up from 28%in June 2019, data showed.

The ACMA pointed out current broadcasting codes do not apply to online content, particularly on a live stream or a catch-up on a streaming platform.

“With the rapidly changing content environment, we consider there is an urgent need for broadcasters to apply content rules consistently across their multiple delivery platforms so that all their audiences are afforded similar protections.”

The ACMA also intends that the paper will serve as a resource for a broader range of content providers outside of the regulatory framework including print and streaming services.

“These services should be asking themselves whether these audience expectations are being met by their current self-regulatory arrangements, such as terms of use.”

The full What audiences want – Audience expectations for content safeguards paper and accompanying Trends and developments in viewing and listening 2020-21 research reports have been published on the ACMA website.

This first appeared in the subscription newsletter CommsWire on 29 June 2022.

Read 700 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

GET READY FOR XCONF AUSTRALIA 2022

Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.


Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event

GET YOUR TICKET!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments