Thursday, 16 June 2022 11:27

Germany's competition regulator probes Apple's tracking feature

By

Germany's competition body has launched proceedings to investigate Apple's rules on tracking third-party apps, casting doubts whether it gives the US tech giant preferential treatment or hinder other companies, according to reports.

App Tracking Transparency (ATT), a major privacy feature Apple launched last year, which requires third-party apps to request permission from iOS users to track their digital activity for advertisements, will be examined by the Bundeskartellamt, Germany's Federal Cartel Office or regulatory body.

According to TechCrunch, Apple is facing probe for its framework as it is alleged that Apple could be breaching competition rules by self-preferencing or creating unfair barriers for other companies.

Advertisers or app publishers use tracking to display targeted advertising on websites and apps. It's more crucial if the apps are free or charge and rely on advertising.

The Financial Times reports that the new tracking rules brought significant changes for big tech companies. Citing adtech company Lotame, the report said in October 2021, Facebook, YouTube, Twitter, and Snapchat lost 12% of its revenue in 3Q and 4Q 2021 worth US$9.85 billion ($14 billion).

Preliminary findings suggest Apple was not subject to the rules of the framework, according to Mobile World Live.

"A corporation like Apple which is in a position to unilaterally set rules for its ecosystem, in particular for its app store, should make pro-competitive rules. We have reason to doubt that this is the case when we see that Apple's rules apply to third parties, but not to Apple itself," said Bundeskartellamt president Andreas Mundt.

This is not the first time Apple faced probe. In June 2021, Germany sought a separate investigation against the tech body, accusing the company of digital dominance and creating an ecosystem centred around its iPhone and iOS.

This first appeared in the subscription newsletter CommsWire on 16 June 2022.

 

Read 1250 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments