JUser: :_load: Unable to load user with ID: 3658
Monday, 07 November 2011 21:10

Convergence review: Draft report next month


After eight months of industry consultation, public hearings and issue paper discussions, the Convergence Review Committee says it will issue a draft report before the end of the year, and seek more feedback before publishing the definitive document.

Speaking at the Communications Policy and Research Forum in Sydney, committee chairman and former IBM Australia managing director Glen Boreham said the five separate discussion papers issued six weeks ago on primary convergence areas had generated further discussion on policy directions.

The committee's draft report next month provide a final oppotunity industry to provide input into the review's long awaited final report.

The review, which is looking at the changing requirements for regulation across previously siloed industries in broadcasting, telecommunications and media. It will make recommendations for policy in areas as disparate as spectrum allocation and management, Australian and local content regulation, media diversity and competition, as well as community standards ranging from privacy issues to content classification and media bias.

The review was announced last December, although Mr Boreham was appointed its chair only in March. From its its outset the committee has sought to find means of applying policy that was flexible and largely agnostic to platforms, technologies and devices.

The review will "a new framework for addressing the media, one that gets away from the old silos of the past such as broadcasting and telecommunications, towards a framework that is more functionally descriptive, for example, one that could focus on layers such as infrastructure, networks, content, applications and devices, rather than industries; or possibly content value chains from production to channels to devices and ultimately, to consumers," Mr Boreham said.

An over-arching theme of the review is "the idea of 'regulatory parity' - the idea that like services should be regulated in a like manner regardless of the underlying technology, platform or business model," he said.

"These questions of 'regulatory parity' are relevant not just to Australian and local content obligations, but also to issues such as media diversity, including cross media ownership, licensing and planning, and community standards in the media."
At a time when most mainstream media hijacked itself with a UK phone-hackjing scandal - prompting a somewhat thin independent inquiry into the media in Australia chaired by former Federal Court Justice Ray Finkelstein - the main game has always been the convergence review.

The convergence review effectively looks at ways to replace regulation and legislation enacted 20 years ago which is struggling to adapt to technology and industry changes. It will shape the biggest reforms ever undertaken across sectors worth tens of billions of dollars.

Mr Boreham said the roll-out of the National Broadband Network and the switchover to Digital television meant that Australians were well placed to take advantage of new the technologies - both as consumers and businesses.

The technology changes - the internet, mobility, console games and a host of other influences - would have a big impact on Australian content regulation, and on the ability of locals to tell local stories.

"The implications of convergence for Australian content and culture are also enormous," Mr Boreham said.

"When audiences can watch, listen to or read content from anywhere at any time, then the role of the media in forming and nurturing our national identity will have to adapt."

"The need for shared experience will remain, but it is incumbent on us to get the settings right to ensure Australian stories are there to be shared."

Subscribe to ITWIRE UPDATE Newsletter here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.



Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News