Wednesday, 03 August 2022 13:06

Domain administrator auDA records strong growth in .au direct names registrations Featured

By Staff Writer
auDA Chief Executive Officer Rosemary Sinclair AM auDA Chief Executive Officer Rosemary Sinclair AM

Australia’s domain administrator auDA had 170,000 .au direct names registered by the end of the June 2022 quarter and CEO Rosemary Sinclair says this growth and the registration milestone can be attributed to registrants’ trust and confidence in .au and the strong uptake of Australia’s newest namespace: .au direct.

auDA notes that, according to Verisign, the growth has placed the .au in the top 10 largest country code Top Level Domains (ccTLDs) in the world by number, just ahead of Italy and behind ccTLDs including France, Brazil, Russia and the Netherlands.

Rosemary Sinclair’s comments are contained in the auDA Q2 2022 report published today covering auDA’s progress and achievements over the quarter, including:

  • Strong community take-up of .au direct domain names
  • 170,000 .au direct names registered by the end June 2022
  • Supported by continued awareness raising, including for the priority period (ending on 20 Sept 2022)
  • Total .au domain names under management passed 3.6 million for the first time
  • More than 218,000 new .au domain names were created in the quarter, up 55 per cent from Q2 2021
  • Continued focus on delivering a trusted .au, including through increased compliance audit activity
  • Participation at the ICANN74 Policy Forum on internet governance.

Sinclair says that auDA was heartened to see Australians welcome .au direct at launch and the continued growth in Q2, and “we cotinue to raise awareness of .au direct among the community, through our channels, and in partnership with auDA accredited registrars”.

“This includes providing continued information to existing registrants on the Priority Allocation process.

“Priority Allocation allows registrants of .au domain names licensed before the launch of .au direct on 24 March 2022 priority to apply for their matching .au direct domain name. It runs until 20 September 2022, after which, .au direct domain names will become available for registration by the general public.”

Sinclair said building trust in .au is a key focus for auDA each quarter and Q2 was no exception.

“To this end, we continued working with auDA accredited registrars on their security and validation requirements and undertook activity to further reduce already low levels of DNS abuse in .au.

“Our Compliance Team also carried out 961 audits to validate .au registration details, a more than 40 per cent increase on the same period in 2021. This audit activity improves our ability to ensure our robust registration requirements are being met, supporting community confidence in .au.

“During the quarter, we were pleased to host two .au member events, in each of Brisbane and Sydney, and numerous member and community webinars. These events are a valuable way for auDA to engage with stakeholders and update them on the Australian and international Internet ecosystem.

“The member webinars are held for our .au member community and are one of the many benefits of the membership program. Growing and diversifying our membership base to reflect the Australian community is an important priority for us.

“In May, we launched an awareness campaign to encourage those interested in .au or internet governance to sign-up as a member. While we did not meet our ambitious growth targets, we were thrilled to welcome many new members in the quarter, taking us to a record membership of more than 4,800 members.

“Over the period, we also continued our outreach to existing .au members, inviting them to opt-in to our new terms and conditions, ahead of the transition to our new membership model in September 2022. We hope all existing members will join us under the new model. More information about this process is available on our website.”

Read 670 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.

Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News