Wednesday, 19 January 2022 09:36

Aussies concerned about how personal details are used for marketing

By

Australians want more control over how their information is used by businesses to contact them for marketing, according to new research released by the ACMA.

The research found that in the 6 months leading up to the survey, 98% of Australians received some form of unsolicited communication and that more than 7 in 10 Australians would like more control over the communications they receive. Only one in 10 of those surveyed felt they always have control over how their information is used by business to sell or promote something.

Of Australians who asked a business to stop contacting them, 56% had trouble unsubscribing and 59% said they were still contacted after unsubscribing, the ACMA advised.

The research also showed that scam calls were the most prevalent type of unwanted communication received, with 86% of Australians reporting that they had a scam call in the 6 months before the survey and 4 in 10 Australians receiving them at least weekly.

Over the past 18 months, the ACMA says that businesses have paid $1,899,120 in ACMA-issued infringement notices for breaking spam and telemarketing laws.

The ACMA says it has also accepted 12 court-enforceable undertakings and issued 8 formal warnings to businesses.

In response to the research findings, the ACMA has updated and is re-launching a comprehensive online awareness campaign on how Australians can spot – and help stop – phone scams.

The Unsolicited communications in Australia: Consumer experience research 2021 interactive report is now available here on the ACMA website.

Read 1205 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Chris Coughlan

A versatile technology executive with extensive experience in most disciplines and technologies in the Information and Communications Technologies sector. Roles have encompassed general management, product management, business development, sales management, industry marketing, operations management, research and development, business case development, market research and forecasting, regulatory, strategy management, solution development, major project construction, process design and management, technology and management consulting, and engineering.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments