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Tuesday, 25 April 2017 20:43

VIDEO: iPhone 7 blitzes Samsung S8, LG G6, Google Pixel and OnePlus 3T in most tests Featured


Apple’s iPhone 7 is now more than six months old, but it still trounces its Android competition including the brand new Samsung Galaxy S8.

When it comes to highly optimised technology, Apple is the class leader in virtually every respect, and if it isn’t, it simply buys — and then often improves — the best technology its money can buy.

  • Quad-core processors that outclass the octa-core processors of competitors? Check.
  • Doing more with the same or less RAM? Check.
  • Being first to the highest quality, first to wide colour DCI-P3 screens, while others scramble to catch up? Check.
  • Having the best smartphone camera technologies as judged by Flickr camera users, and the industry? Check.
  • Being first with 64-bit processors? Check.
  • Having the richest app library? Check.

There’s plenty more, and despite the fact various manufacturers do one-up each other and Apple at various times with various technologies, a new video shows just how far Apple is ahead of the pack.

Yes, even though the Samsung Galaxy S8 is barely days old into the marketplace, the half-year old iPhone 7 is not just more than able to match the more powerful-on-paper S8, with its octa-core processor, but is able to beat it.

This isn’t anything new, of course. iPhones have traditionally thrashed the competition from inception until today.

Where Apple has finely tuned its OS, chipset, processors, sensors, screens, apps, accessories and more in a way that competitors have only dreamt of duplicating, competitors are doing just that – trying to keep up, hobbled by an OS they don’t own and a processor they don’t create.

Even Samsung, which creates its own processor, can’t keep up with Apple, with stats showing that in single core mode, Apple’s A10 processor wipes both the Qualcomm 835 processor used in the US version of the Galaxy S8, and its own Exynos processor used in S8s in the rest of the world.

Yes, the multi-core performance of the S8 manages to just get past Apple’s A10, but only by using double the cores that Apple uses – talk about throwing double the grunt to only just beat out Apple on the multi-core performance test!

More information on why this is so at iMore’s article entitled "How Apple won silicon: Why Galaxy S8 can’t go core-to-core with iPhone 7". 

Apple has gone from using the same off-the-shelf components as everyone else, to leading the pack with its own radical designs. It’s actually brilliant for consumers because the competition has been forced to step up a few notches just to try getting closer to Apple.

Based on the video below, competitors still have plenty of work to do, despite having one hand tied behind their backs with an OS they don’t own and barely influence, through to a processor they don’t own either – and all the other technologies they’re forced to buy off the shelf.

Off-the-shelf purchases is something with which Apple just doesn't have to compromise, and its sales sell the story of the company’s success!

So does this video. Enjoy… or weep!

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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