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Wednesday, 10 December 2008 05:47

Trading Post renews bid to outbid eBay - on mobiles!

After launching a new auction site earlier this year, Sensis and Telstra are ratcheting up the pressure against eBay with the launch of a new “mobile” shopping and auction site that also works from mobile phones, even delivering free SMS alerts on bids, outbids and auction wins. Can Sensis bounce the eBay behemoth?

Pouring on the competitive pressure against eBay, Sensis has added a raft of new “mobile” features to its Trading Post shopping and auction site, opening up the service to 4.4 million 3G handsets in Australia, all in an attempt to “pwn” eBay off its perch.

Trading Post says that its “existing buyers and sellers” will benefit from the introduction of the new mobile service “extends the online experience to the palm of their hand. The ability to bid, buy and track their Trading Post activity is all just a click away."

Launching “Trading Post Mobile”, the General Manager of Sensis Mobile, Amanda Brook, said “the business continues to focus on providing its products through a variety of channels so Australians can find a bargain with Trading Post anywhere and at anytime.

“With the new mobile search, bid and buy capability, Trading Post on your mobile offers real time access to all Trading Post inventory, including classifieds and auction ad listings. Australians can now find great bargains while they’re on the go, or without having to leave the comfort of their couch.

“Capitalising on the 4.4 million 3G handsets in use across Australia, Trading Post® Mobile extends our reach to an entirely new audience of people not currently using our weekly paper or visiting

“Sellers will also reap the benefits of the new Trading Post Mobile site, now their online advertisement is replicated on the mobile site. This means millions of potential customers are walking around with advertisements in their pocket via a medium that is experiencing exponential growth rates,” said Ms Brook.

Trading Post is heavily promoting the fact that, for the first time in Australia, “buyers and sellers can receive free SMS alerts informing them when their auction is ending, when they’ve won or been outbid, as well as being able to send any classified or auction ads to their mobile.”

More details on the service, how and where to view it on mobile phones and a link to a video that shows how to the service works in on page 2, please read on!

The GM of Sensis Mobile, Amanda Brook continued: “These new mobile functionalities, as well being able to search, bid and buy on the fly, make Trading Post an industry leader in the mobile shopping market.

“One of the most exciting developments for Trading Post is it allows us to build a bridge between our print and online worlds enabling buyers and sellers to easily transition from traditional media to digital media and back again.

“Our focus has been on developing an easy to use mobile site that enriches our existing portfolio including some of Australia’s best known information brands: Yellow, White Pages, Whereis, Sensis Search and Citysearch.

“These products enable consumers to access and continue their search wherever they are, and we are seeing great results with more than 2.5 million searches performed across the Sensis mobile products every month.

“In developing the new mobile capability”, Ms Brook concluded by saying “this is a truly Australian product, built by Sensis’ dedicated mobile team in Melbourne."

Trading Post notes that its new announcement “comes almost six months after the reinvigoration of in a move that further establishes Trading Post’s commitment to offering the best shopping experience for Australian buyers and sellers.”

Sensis also says its move supports its position “as a leading mobile content business and demonstrates Sensis’ commitment to developing innovative ways to connect buyers and sellers.”

Specifically designed to optimise the visual display on different mobile handsets, the interface is easy to use, fast and free for all Telstra Next G mobile customers, which presumably means the service is open to any mobile user on any network, but data charges will apply if you’re not a Telstra customer.

Sensis says that to start using Trading Post “on your mobile simply type into your mobile browser or for Telstra customers, click on the BigPond portal home tab for free access.”

Click here to view a video demonstration of Trading Post on mobile phones.

Telstra mobile users can also “receive a direct link to Trading Post Mobile by texting the word TPMobile to 0415 268 766”.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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