Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Thursday, 06 July 2017 12:31

Kogan Mobile says it’s cheaper than Vaya’s new retail Coles SIM plan


Earlier this week, Vaya announced its SIM cards would be at retail for the first time, with a six-month deal for $150, but Kogan can demonstrate better value.

As always, competition in the mobile space is raging hot, not just the smartphone space, but in the provision of mobile service,

Earlier this week, Vaya announced its brand new, first time retail offer: $150 for six months of unlimited talk and text, with 5GB of data per month.

That works out at $25 per month, and compared to various other deals out there from MVNOs and major telcos alike, it’s solid value for the money.

However, as is often the case in the world of e-tail, consumer electronics, a range of other products and services, and mobile service, Kogan Mobile has struck back to remind us all that its current promotion delivers the same service for less money.

And, if getting the best value is something you value, then you may well find this information about Kogan Mobile’s better pricing to be quite valuable, indeed.

Now, it’s important to note that Vaya uses the Optus 4G network and that Kogan Mobile uses the Vodafone network.

The Optus network has better regional coverage than Vodafone, but both networks have strong city coverage, even if Telstra trumps them both for the best Australian coverage of all.

That said, Vodafone and thus Kogan Mobile does also offer Visual Voicemail for pre-paid iPhone users, something Optus only offers its corporate customers, and Telstra only offers its post-paid customers.

If you’re an iPhone user, the ability to get Visual Voicemail may well be the factor in swinging you to Kogan Mobile, but it’s of no relevance to you if you’re an Android or other smartphone user.

It is a real shame that Visual Voicemail isn’t simply a standard thing for all iPhone customers globally. Not having it is decidedly annoying for iPhone users but as its lack rates as a first-world problem, it’s hardly the end of the world.

So, after posting the Vaya story, I was contacted by Kogan Mobile’s PR people noting that “Kogan’s current promotion on its 5GB plans (with unlimited voice and text) means you can buy 2 x our 90-day plans and it’s still cheaper than Vaya".

I responded asking whether you could get Kogan SIMs anywhere at retail yet, as I knew that was a big part of Vaya’s offer beyond simply the $150 for six months deal.

I also asked if it was possible to buy two of Kogan’s special deal 90-day 5GB plans and, if so, when you had to activate by, and if it was possible to activate it in 90 days time.

I received the response that Kogan SIMs “are only available online through the Kogan website which you can access by clicking on this link".

I clicked on the link, and Kogan SIMs are zero dollars each, with free postage, for a limit of two with 2-5 days delivery. That’s surely not as instant as going into a Coles supermarket and buying a SIM, but when the SIM can be delivered to your letterbox free of charge, that’s pretty damn good, too.

I was then told: “In regards to your question about our current deals on prepaid plans, the current promotion is on sale until 11:59PM AEST 31/07/2017 and the promotion needs to be applied to the person's account before 11:59PM AEST 31/08/2018.

“If someone buys a voucher for $63.90 now, then a full price voucher for $79.90 ninety (90) days later, then they will have paid a total of $143.80 for 180 days of access.”

Now, if you look at Vaya’s $150 price, and Kogan Mobile’s $143.80 price (if you buy via its ongoing 90-day promotion and then a second 90-day period for the 5GB unlimited voice and data plan at the normal price), you’ll save $6.20 with Kogan Mobile.

Of course, a straight 365 days divided by two is 182.5 days, while 90 times two is 180 days, so there’s a difference of 2.5 days.

A sum of $150 divided by 182.5 days is $0.82191781c per day with Vaya.

Meanwhile, $143.80 divided by 180 days is $0.79888889c per day Kogan.

Take the 31 days in July, the 31 in August, the 30 in September, the 31 in October, the 30 in November and the 31 in December, and you have 184 days.

That $150 divided by 184 days is $0.81521739 per day with Vaya, which is still more expensive than Kogan on a per day basis.

So, we’re only talking a couple of cents difference per day, but Kogan Mobile squeezes through as the cheaper provider, with Visual Voicemail for iPhone users who want it.

Naturally, Kogan Mobile chief executive Ruslan Kogan offered a comment, stating: “Our aim with Kogan Mobile has always been to offer the best deals possible, to reduce the cost of connecting to the world.

“It’s now easier than ever to switch mobile providers, keep your existing phone number and stop having to worry about bill-shock.”

To be fair, both providers can help you stop worrying about bill shock, with the MVNO mobile market so competitive that presumably a large volume of users is the only way to make a decent (or any kind) of profit, but as usual, this simply means the customer is the winner in the price wars.

After all, you don’t see this kind of competition in North Korea, except in how fast the government can itself become a mobile actual missile operator (MAMO, not MVMO), and how long the elite can stay in Kim’s favour before being executed by anti-aircraft guns.

So, be glad that the only things that Kogan and Vaya are gunning for is ever better customer value, done by gunning for a well deserved and earned profit for themselves – and not by threatening to blow up the world with bombs, but simply the bombshell of ever better prices for us all.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News