With TiVO PVRs once popular down under, it was sad to see the mismanagement of its Australian TiVo hardware licensee ensure the brand’s failure in Australia, with the TiVo EPG switching off on 31 October.
That will see TiVo boxes lose the ability to show users a programme guide, and will effectively make TiVo boxes useless, pushing people instead to rival PVR and DVRs, such as those from Humax for free-to-air TV, or those from Foxtel or Fetch TV, both of which also have Pay TV content.
So, it was surprising to see TiVo back in an Australian context with the news from its Singaporean media agency that TiVo was renewing its long-term intellectual property licence with Foxtel.
“Our relationship with Foxtel demonstrates how pay-TV providers around the world use TiVo’s intellectual property to reach consumers in more innovative ways,” explained Samir Armaly, executive vice-president of Intellectual Property and Licensing, Rovi Corporation, a TiVo company.
“We are proud to continue working with Foxtel, one of Australia's most innovative media companies, to enable the next-generation of entertainment discovery,” Armaly continued.
TiVo explains that it and its companies “have spent decades investing in research and development to create market-leading technologies for the media and entertainment industry".
Thus, the company’s “innovative solutions touch practically every aspect of consumers’ day-to-day interaction with their entertainment, enabling customers to build customised, next-generation digital entertainment solutions for users around the globe".
Sounds like a great way to earn money from patents and licensing, which seems to be precisely what is happening here with Foxtel.
Sadly this deal has nothing to do with current TiVo box owners getting any kind of reprieve for their PVRs – your loyalty to TiVo is worth about as much as loyalty to Windows XP.
So as TiVo prepares to go NoVo down under, get ready to buy a new box for your televisual recording pleasure before 31 October!
Thankfully you shouldn’t go povvo doing so, but it's an expense no-one wanted – while Foxtel gets the licences it needs to deliver its own customers a better content search service.