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Thursday, 05 January 2012 20:57

Apple's response to latest Steve Jobs doll bobs up bigtime


The days of InIcons Steve Jobs action figure may well be numbered, with a report stating Apple has sent a letter to InIcons threating legal action.

Well, that was pretty quick. You'd imagine that once a lifelike and authorised action figure likeness of Steve Jobs gets massive global publicity, Apple's legal people are going to be onto the situation pretty quickly.

And, according to the UK's Telegraph, that time has come, reporting itself that Apple's legal people are 'allegedly threatening to sue the toy maker unless they cease trading', with that "toy maker" being InIcons, whose site appears to be fully back up and running after, after at least 24 hours of quite flaky inaccessibility.

No source to the report is listed by The Telegraph, but its report suggests that Apple has sent a letter to Chinese manufacturer InIcons, stating that 'any toy that resembles the technology company's logo, person's name, appearance or likeness of its products is a criminal offence.'

Well, if this report is accurate, then it's exactly as expected would happen. Anyone that already has one of these dolls now has an extremely limited and banned edition of an unauthorised Steven P. Jobs collectible. Along with anyone that managed to get their hands on one of the dolls made last year by MIC Gadget, which also felt the wrath of Apple's legal people.

Of course, if you're a creative Steve Jobs fanatic, you might be inspired by this episode to make your very own Steve Jobs action figure, seeing as you'll probably never be able to buy one.

But if you do a good job, mass production is out of the question. Perhaps you could make a few for Christmas presents or something. However, should you start selling en masse on eBay, the apples of Apple's legal eagle eyes will be onto you like a hawk snatches its prey in a most graceful yet deadly fashion. I think the message is that you don't wanna mess with these birds.

Next time the Chinese creatives, cloners and copycats might blend the bespectacled Steve Jobs with the accoutrements, accessories and lightning shaped scar of Harry Potter, or bestow upon Steve Jobs the outfit of a Jedi Master or a helmetless Storm Trooper.

However, unless these clearly talented artists are really brave, there probably won't be another Steve Jobs action figure. Not unless Steve Jobs himself digitally appears in a future Pixar or Disney animated movie - iToy Story, Silicon iPirates, The iNcredibles'¦

Anything it possible, after all. Well, except for trying to sell an unlicensed likeness of Steve Jobs and trying to both make a profit and get away with it.


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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