Home Fuzzy Logic Kogan’s latest creditworthy stunt: get 10% back as Kogan Credit

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Kogan’s latest creditworthy stunt: get 10% back as Kogan Credit

Always on the lookout for a win-win deal for Kogan and its customers, the daring e-tailer has primed its newest promotion for today only to get 10% back.

When it comes to sales and marketing, we’ve seen plenty of attempts at crafting something new, despite the saying that says there’s nothing new under the sun.

Of course, whoever said that never thought we’d have iPhones or Internet connections, but it is true that many ideas are but echoes through time, for humans are pretty damn inventive and clever, after all.

Now, while plenty of companies have offered cash back deals over the years and decades, getting your cash back as in-store credit is a lot less common.

Indeed, it sounds like it ends up being an intra-store rewards scheme – you’re effectively earning points that you can redeem in Kogan’s store.

So, what are the details for this new “today only” deal, a deal we’ll presumably see repeated at some point in the future should it prove particularly powerful in stimulating additional sales?

We’re told the following:

“Purchase at Kogan.com on July 11 2017 before 11:59PM and spend $15 or more to receive 10% of your purchase value back in Kogan Credit (delivery charges and GST excluded).

“Offer excludes commercial and wholesale orders and Kogan Travel. Kogan Credit will be added to eligible Kogan.com accounts by 25 July 2017.

“If you do not have a Kogan.com account, you will be sent an email to create one so you can claim your credit. Kogan Credit will expire at 11.59PM 22 August 2017.

“For information about using Kogan Credit, click here.”

That last link directs you to a page entitled “How Do I Redeem Credit Available In My Kogan.com Account?” which explains just that.

So, this is Kogan’s latest creative and creditworthy marketing stunt. May there be many more, and long live capitalism and strong competition!

LEARN HOW TO BE A SUCCESSFUL MVNO

Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service

DOWNLOAD NOW!

Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.