How athletes perform under load during major sporting events is akin to how dynamically your applications perform under load during peak times, but there is digital infrastructure that can do the job.
Optus is increasing its premium football content, "demonstrating its commitment to becoming the home of premium football", with the acquisition of Australian broadcast and transmission rights to three major UEFA leagues for the next three years.
Telstra became the sponsor of the Football Federation Australia in May for a five-year term of digital rights and sponsorship, creating the My Football Live app, and now the first match has been streamed live.
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Just sell the whole thing to Telstra already. It can't get any worse.
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