Publishing behemoth News Corp Australia has called on the Australian Competition and Consumer Commission to consider the break-up of Google's local business, in order to "correct the market structure" as part of solving the issues faced by local publishers in competing in the online space.
Online advertising in Australia hit $8.8 billion in the calendar year 2018, an increase of 11.6% on the previous year, figures released by the Interactive Advertising Bureau on Tuesday show.
The Australian Competition and Consumer Commission's preliminary report from its digital platforms inquiry has taken a "near-exclusive focus on protecting certain publishers from disruption and competition" and is at odds with the competition watchdog's mandate, the Australian arm of social media behemoth Facebook claims.
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