There was once a time when Apple the company and I were the best of friends. Each year I would get invited to the Apple Christmas lunch for journalists. I even got invited to attend the launch of the iPhone in San Francisco in 2007 and play with Steve Jobs’ personal iPhone for five minutes! Then one day it all changed.
The higher prices set for iPhone models released this year may be stifling sales in Australia, the mobile plan comparison site WhistleOut claims, based on traffic to both its Web pages for plans and smartphone details.
Apple spends just US$443 (A$610) on the components for its iPhone XS Max (256GB) and sells it for US$1249 (A$1721) in the United States, according to a teardown by the Canadian firm TechInsights.
I wonder what the ROI on all this fluff is...
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